About Paul Kirby

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So far Paul Kirby has created 157 blog entries.

Stupid job titles – and other things that really annoy journalists

Sam Metcalf is one of the most influential business journalists in the East Midlands and gets hundreds of press releases every day, all vying for use on TheBusinessDesk.

His tweets, expressing various levels of frustration at some of the news stories he receives – or the calls he gets offering editorial ideas or comment pieces – […]

By |21st May 2018|Journalists, PR|Comments Off on Stupid job titles – and other things that really annoy journalists

How to damage a business with one social media post

One errant post on social media can potentially bring any business crashing to the ground in a matter of hours – as one growing restaurant chain in the Midlands has found out to its cost.

In November 2017, an Italian restaurant hit the headlines for fanfaring a £200,000 investment that paved the way for the opening […]

By |10th January 2018|Crisis PR, Facebook, PR disaster, Social media|Comments Off on How to damage a business with one social media post

The National Lottery’s comms team should be sacked

Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.

But, 12 months on, if the same team who were responsible for such an […]

By |25th August 2017|Brands, Crisis PR, PR disaster|Comments Off on The National Lottery’s comms team should be sacked

Sorting the factual from the fake news

Following my recent piece about fake news, the phenomenon has continued to wreak havoc across the web, including in the recent UK general election. But steps are being taken to help the public to distinguish whether online articles are true or not.

As reported by the BBC, Facebook has launched a nationwide campaign to raise awareness […]

By |7th July 2017|Brands, Facebook, Social media, Twitter, YouTube|Comments Off on Sorting the factual from the fake news

Is fake new old news?

It’s undoubtable that reporting and journalism have changed – thanks to social media and the 24-hour news cycle, anyone can get a message to the press instantly.
This has resulted in a revolution in getting up-to-date information to the masses, whether it’s the latest travel information or something more important, like evacuating coastal regions in response […]

By |2nd June 2017|Fake news, PR|Comments Off on Is fake new old news?

Stuff that PR consultants just do

There are some things that good PR consultants just do. It’s part of their DNA, and they don’t give it a second thought because it’s so fundamental to the way they operate – they simply don’t question it until they realise that not every other PR consultant does what they do.

Here are just three things […]

By |13th March 2017|PR|Comments Off on Stuff that PR consultants just do

How to waste loads of money at exhibitions

Why do companies spend shedloads of money exhibiting at trade shows – only to be let down by staff who are more interested in looking at their phones than talking to potential customers?

I went to a very big trade show recently and was appalled at the amount of exhibition stands where people who were supposed […]

By |28th October 2016|Exhibitions, PR|Comments Off on How to waste loads of money at exhibitions

Trump V Clinton – the battle of the brand names

Is the US presidential election going to be won on the policies being put forward by the two candidates, or are we witnessing a personal brand showdown?

It’s official: we live in an era where your name is your brand – from your social profile to your designer jewellery range. But, in politics, where you’d expect […]

By |8th October 2016|Brands, PR|Comments Off on Trump V Clinton – the battle of the brand names

PR is the real winner of Rio 2016

There were so many outstanding Team GB performances at the Olympic Games: Mo Farah’s track double-double, Jason Kenny riding in to the record books at the Velodrome, The Brownlee brother’s one-two in the triathlon. The list goes on.

However, for me, the real star of Rio 2016 is somebody that I’ve never heard of – and, […]

By |23rd August 2016|PR|Comments Off on PR is the real winner of Rio 2016

Global coverage for world’s first flying classroom

What a throwback. I’ve just come across this project and it’s bringing back lots of happy memories.

A primary school in Stoke bought an old commercial airliner to use as a new classroom. The project was such fun because I worked with the children so they became the PRs for the project – which attracted global […]

By |14th July 2016|PR|Comments Off on Global coverage for world’s first flying classroom

Bin backlash for Halifax Top Cat campaign

I bet the marketing team at the Halifax bank thought they were on to a winner with their latest campaign, which features legendary cartoon character Top Cat.

With the antics of the animated 1960s wise-guy hustler, who was always getting one over Officer Dibble with friends Benny the Ball, Choo Choo, Brain and Fancy-Fancy, about to […]

By |3rd May 2016|PR, PR stunts, Social media|Comments Off on Bin backlash for Halifax Top Cat campaign

A brilliant marketing hack to measure campaign successes

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This phrase – attributed to John Wanamaker, considered one of the pioneers of early marketing – is one that has haunted marketing for decades. But a recent marketing campaign I managed using a simple marketing hack has shown EXACTLY […]

By |25th April 2016|Marketing|Comments Off on A brilliant marketing hack to measure campaign successes

Is Facebook the right marketing channel to promote your business?

A school recently approached me and asked my advice about whether it should be on Facebook, as the governing body was looking at ways to improve its communication with parents and the local community.

I said “no”.

It’s not because Facebook isn’t a fantastic communication platform. It is. And there are plenty of schools who do use […]

By |10th March 2016|Facebook, PR, Social media|Comments Off on Is Facebook the right marketing channel to promote your business?

What nobody tells you about business awards

Any PR expert will tell you that helping their clients to win business awards is part of their daily routine – it improves the client’s reputation and creates many opportunities for positive coverage.

But what they won’t tell you is that entering and winning awards are tricky processes involving jumping through many hoops.

With award hosts receiving […]

By |8th February 2016|Awards, PR|Comments Off on What nobody tells you about business awards

Why consumer backlashes can be good for business

“There is only one thing in life worse than being talked about, and that is not being talked about.”

It seems that sections of the marketing community are taking Oscar Wilde’s famous quote to heart – as there seems to be a rise in the number of campaigns that are deliberately designed to stir the […]

By |14th September 2015|Crisis PR, Facebook, Social media|0 Comments