About Paul Kirby

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So far Paul Kirby has created 159 blog entries.

What nobody tells you about business awards

Any PR expert will tell you that helping their clients to win business awards is part of their daily routine – it improves the client’s reputation and creates many opportunities for positive coverage.

But what they won’t tell you is that entering and winning awards are tricky processes involving jumping through many hoops.

With award hosts receiving […]

By |8th February 2016|Awards, PR|Comments Off on What nobody tells you about business awards

Why consumer backlashes can be good for business

“There is only one thing in life worse than being talked about, and that is not being talked about.”

It seems that sections of the marketing community are taking Oscar Wilde’s famous quote to heart – as there seems to be a rise in the number of campaigns that are deliberately designed to stir the […]

By |14th September 2015|Crisis PR, Facebook, Social media|0 Comments

Women in bikinis – a guaranteed PR winner

Death and taxes top the list of life’s certainties. Coming a close third it seems is the fact that any marketing or PR campaign featuring women in underwear, bikinis or very little else will be a sure-fire hit.

We can debate the rights and wrongs of this until the cows come home, but never has the […]

By |20th August 2015|PR, PR disaster, PR stunts|Comments Off on Women in bikinis – a guaranteed PR winner

Sexism on the buses – PR hit or miss?

A new bus campaign featuring topless models holding signs saying ‘Ride me all day for £3’ has sparked outrage and hit the headlines.

The topless pictures of both a man and a woman were featured on the back of ten of New Adventure Travel Ltd’s (NAT) buses being driven around Cardiff as a ‘tongue-in-cheek way’ to […]

By |12th May 2015|Crisis PR, PR|0 Comments

Top five tips for successful PR

University of Derby student Callum Bilton has been working with us to gain valuable work experience and here’s the five things he’s learned about PR.

As my time at university comes to an end, the question of “what next?” looms ominously. Studying Professional Writing at the University of Derby for the past three years has allowed […]

By |15th April 2015|PR|0 Comments

What journalists want, and how they want it

Very few media outlets have the time to spell out what they want and how they want it to PRs and other organisations.

It’s an unwritten rule that good PR people should do their homework on each and every media outlet they are targeting.

The story about the junior PR who rang the Daily Star and asked […]

By |12th March 2015|PR|0 Comments

Planning PR campaigns

This is a guest blog by Tayla Bertans,  a second year at the University of Derby studying Professional Writing with Creative Writing who attended a seminar I gave to undergraduates about planning PR campaigns.

I enjoyed an incredibly insightful lecture from Paul Kirby yesterday at the University of Derby on how PR fits into the current working world. He […]

By |3rd March 2015|PR|0 Comments

Six top tips for writing winning award submissions

Winning an award is a great way to generate positive news interest and discussion about your business. It can also help your business to establish a reputation as an innovator and industry leader.

Whether you are applying for an industry-specific award or a general business award, there are certain things you can do to increase your […]

By |14th February 2015|Awards|0 Comments

PRGripes masterclass – part 2

Derby Telegraph’s business reporter Oliver Astley is back and bashing bad PR again with his hashtag #prgripes. His first few niggles were gems and, once again, his frustrated tweets have become the perfect refresher course for both wannabe and long in-the-tooth PR managers.

 

 

 

 

Oliver is clearly crying out for someone to come up with a press […]

By |8th September 2014|PR|0 Comments

Is it OK to be unsociable on social media?

I nearly peed myself laughing when I read a tweet by @write_online along the lines of “what do you do if you’re on social media but you’re unsociable?” I’ve known Kevin for years and that question is so typically, acerbically him – which is why it was so hilarious.

When I stopped laughing, I realised he […]

By |7th February 2014|PR, Social media|0 Comments

You can always bet on Paddy Power’s PR stunts

Paddy Power has pulled off quite possibly one of the best PR stunts of all time.

The Irish bookmaker placed a case containing a waxwork dummy of Sir Alex Ferguson outside Manchester United’s Old Trafford ground with a branded note on the glass which said ‘In case of Emergency Break Glass’.

The stunt poked fun at the […]

By |22nd January 2014|PR, PR stunts|Comments Off on You can always bet on Paddy Power’s PR stunts

Tis the season… to be worried about your firm’s reputation

We’ve all seen those “the dos and don’ts of the office Christmas party” articles that appear in the media each year – and I must confess I’ve written a few of them in my time, as it’s a great PR tactic.

You know the ones:

– don’t photocopy your arse

– don’t slap your bald boss’s head

– don’t […]

By |20th December 2013|PR, PR disaster|0 Comments

A lesson in results-driven PR

I constantly strive to demonstrate the return on investment that PR can generate and I’ve just had a great example that’s very close to home.

Since my partner became head teacher of a primary school over in Leicestershire, I’ve become her PR lackey. It’s an unpaid role but, hey, the boss is great!

Anyone in the education […]

By |11th November 2013|PR|0 Comments

Journalist’s #prgripe tweets are a PR masterclass

I’m not sure that one vexed journalist has twigged that his irked tweets are proving to be an inadvertent PR masterclass.

Over the last few weeks, Derby Telegraph’s business reporter, Oliver Astley, has been taking to Twitter to bemoan examples of bad PR practice.

It’s clear that some companies and their PR people have hacked him off […]

By |7th November 2013|Crisis PR, PR|0 Comments

So you want to be a marketeer?

This is a guest blog by Elizabeth Wallace, who attended a seminar I gave to undergraduates last week at Keele University about getting into marketing.

As a marketing virgin with aspirations of making it big in the world of PR and posters, I attended Paul Kirby’s talk on “Three Things You Need To Know To Get […]

By |29th October 2013|PR, Smart marketing|0 Comments