27th January 2021
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This phrase – attributed to John Wanamaker, considered one of the pioneers of early marketing – is one that has haunted marketing for decades. But a recent marketing campaign I managed using a simple marketing hack has shown EXACTLY […]
Any PR expert will tell you that helping their clients to win business awards is part of their daily routine – it improves the client’s reputation and creates many opportunities for positive coverage.
But what they won’t tell you is that entering and winning awards are tricky processes involving jumping through many hoops.
With award hosts receiving […]
Death and taxes top the list of life’s certainties. Coming a close third it seems is the fact that any marketing or PR campaign featuring women in underwear, bikinis or very little else will be a sure-fire hit.
We can debate the rights and wrongs of this until the cows come home, but never has the […]
A new bus campaign featuring topless models holding signs saying ‘Ride me all day for £3’ has sparked outrage and hit the headlines.
The topless pictures of both a man and a woman were featured on the back of ten of New Adventure Travel Ltd’s (NAT) buses being driven around Cardiff as a ‘tongue-in-cheek way’ to […]
University of Derby student Callum Bilton has been working with us to gain valuable work experience and here’s the five things he’s learned about PR.
As my time at university comes to an end, the question of “what next?” looms ominously. Studying Professional Writing at the University of Derby for the past three years has allowed […]
Very few media outlets have the time to spell out what they want and how they want it to PRs and other organisations.
It’s an unwritten rule that good PR people should do their homework on each and every media outlet they are targeting.
The story about the junior PR who rang the Daily Star and asked […]
This is a guest blog by Tayla Bertans, a second year at the University of Derby studying Professional Writing with Creative Writing who attended a seminar I gave to undergraduates about planning PR campaigns.
I enjoyed an incredibly insightful lecture from Paul Kirby yesterday at the University of Derby on how PR fits into the current working world. He […]
Winning an award is a great way to generate positive news interest and discussion about your business. It can also help your business to establish a reputation as an innovator and industry leader.
Whether you are applying for an industry-specific award or a general business award, there are certain things you can do to increase your […]
Derby Telegraph’s business reporter Oliver Astley is back and bashing bad PR again with his hashtag #prgripes. His first few niggles were gems and, once again, his frustrated tweets have become the perfect refresher course for both wannabe and long in-the-tooth PR managers.
Oliver is clearly crying out for someone to come up with a press […]
We’ve all seen those “the dos and don’ts of the office Christmas party” articles that appear in the media each year – and I must confess I’ve written a few of them in my time, as it’s a great PR tactic.
You know the ones:
– don’t photocopy your arse
– don’t slap your bald boss’s head
– don’t […]