Stuff that PR consultants just do
25th April 2023
When a story emerged in the national media about a customer who found a stomach-churning foreign body in his KFC box meal, it was clear to anyone in public relations that not even some seriously finger lickin’ PR would dig the fast-food chain out of this one.
According to several leading national newspapers, a customer popped […]
For most of us, unwanted gifts are one of the more unwelcome aspects of the Christmas season. But for online auction website eBay not only are they proving a great money-spinner but also the perfect subject for a New Year headline story.
The highly successful online bidding site is talk of the PR world after it […]
As it is the season to be jolly, for our final blog post of the year we’ve decided to take a more light-hearted look at the PR stories that we’ve covered during the last 12 months with our festive roundup of five fun PR favourites from 2012.
Top totty beer ban makes mouth-watering PR
Back in February, […]
I’m so impressed with a lady called Sally for turning a right royal cock-up into a PR triumph – simply by calling me to say sorry.
I know it’s a small thing but I was well hacked off when my contact details appeared in the CC line of a round robin email by Sally’s company wishing […]
Now that the Christmas season is upon us, the time has come for many of us to let our hair down and have a good old knees-up at the office Christmas party.
But before you log onto Facebook to upload photos taken while you were stumbling around in a drunken stupor, you may be wise to […]
A sense of humour is not something you would generally associate with the police. Yet one particular police force has just shown us that putting a jocular spin on things can sometimes help get the message across about a serious matter.
Surrey Police has just raised a big smile amongst its Twitter followers after it sent […]
For those of you who don’t know much about me personally, I am a very proud and fanatical supporter of Wolverhampton Wanderers football club.
But I have to say that I was more embarrassed than proud when I recently heard that one of my beloved team’s players had made a monkey out of the club by […]
When three high-street chains made national headlines for refusing to contribute towards a festive appeal to help pay for the Christmas lights in a small Dorset town, it was clear to anyone in public relations that not only was their Christmas spirit lacking but also their PR sensibilities.
According to reports, the local branches of WHSmith, […]
Some people would say you’d be mad to publish a calendar featuring 12 pictures of insane asylums scattered across the country.
But, as any PR practitioner will tell you, if you have a whacky product idea that has the potential to attract widespread media attention then the resulting publicity could be more than enough to make […]
Back in June, we told you the story about a hilarious tongue-in-cheek Craigslist ad that showed you just what you could achieve with a bit of PR imagination – even if you’re trying to sell something as lousy as a clapped-out, sickly teal-coloured Pontiac AM GT.
Yet in a grubby Amsterdam hostel, which has grabbed worldwide […]
When we hear someone describe a particular person as ‘attention seeking’ almost all of us would consider it as a rather negative personal trait.
But as people of PR persuasion, when we hear the same words used to describe some kind of brand or business then we usually consider it as a compliment and a mark […]
This is a guest blog by Joanna Roberts who attended a seminar I gave to undergraduates at Keele University about getting into marketing.
I find it ironic that I hope to find a job in the marketing
industry, yet I’m not brilliant when it comes to selling myself. So when I found out about an event being held at my […]
If there’s one way better than any other to get people to stand up and take notice of your marketing campaign then being controversial has to be the riskiest yet broadly most successful strategy of all.
And as far as US clothing manufacturer American Apparel is concerned this is clearly a risk well worth taking, for […]
This is a guest blog by Adwoa Brobbey who attended a seminar I gave to undergraduates at Keele University about getting into marketing.
One step forward…
As a marketing student and later, hopefully, a marketeer, anything that can help me gain knowledge and an edge in this exciting, competitive industry is always accelerating and walking to the presentation […]
As part of our service, we often get asked by clients for advice about whether they should complement their PR with other forms of marketing such as TV and newspaper advertising.
On the whole, we positively recommend it, as more often than not advertising and PR work well together as part of a wider and more […]