How to damage a business with one social media post

One errant post on social media can potentially bring any business crashing to the ground in a matter of hours – as one growing restaurant chain in the Midlands has found out to its cost.

In November 2017, an Italian restaurant hit the headlines for fanfaring a £200,000 investment that paved the way for the opening […]

By |10th January 2018|Crisis PR, Facebook, PR disaster, Social media|Comments Off on How to damage a business with one social media post

The National Lottery’s comms team should be sacked

Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.

But, 12 months on, if the same team who were responsible for such an […]

By |25th August 2017|Brands, Crisis PR, PR disaster|Comments Off on The National Lottery’s comms team should be sacked

Why consumer backlashes can be good for business

“There is only one thing in life worse than being talked about, and that is not being talked about.”

It seems that sections of the marketing community are taking Oscar Wilde’s famous quote to heart – as there seems to be a rise in the number of campaigns that are deliberately designed to stir the […]

By |14th September 2015|Crisis PR, Facebook, Social media|0 Comments

Sexism on the buses – PR hit or miss?

A new bus campaign featuring topless models holding signs saying ‘Ride me all day for £3’ has sparked outrage and hit the headlines.

The topless pictures of both a man and a woman were featured on the back of ten of New Adventure Travel Ltd’s (NAT) buses being driven around Cardiff as a ‘tongue-in-cheek way’ to […]

By |12th May 2015|Crisis PR, PR|0 Comments

Journalist’s #prgripe tweets are a PR masterclass

I’m not sure that one vexed journalist has twigged that his irked tweets are proving to be an inadvertent PR masterclass.

Over the last few weeks, Derby Telegraph’s business reporter, Oliver Astley, has been taking to Twitter to bemoan examples of bad PR practice.

It’s clear that some companies and their PR people have hacked him off […]

By |7th November 2013|Crisis PR, PR|0 Comments

Victim of a press hatchet job?

An organisation I’ve started working with wants to publicise a big industry accreditation it has won – but it’s worried about another hatchet job by the local press.

Why? Well, the last time it publicized a similar award, the coverage that appeared in local media wasn’t the triumphal article it was hoping for. In fact, it […]

By |9th October 2013|Crisis PR, PR|0 Comments

KFC dodgy dinner response was a PR no-brainer

When a story emerged in the national media about a customer who found a stomach-churning foreign body in his KFC box meal, it was clear to anyone in public relations that not even some seriously finger lickin’ PR would dig the fast-food chain out of this one.

According to several leading national newspapers, a customer popped […]

By |10th January 2013|Crisis PR|Comments Off on KFC dodgy dinner response was a PR no-brainer

If you’re gonna book it, don’t Thomas Cook it

To many people outside our profession, practising PR is just a simple routine process of writing press releases, issuing company statements and making a few phone calls.

If only it were that simple.

Take, for example, the case of troubled holiday business Thomas Cook, which is currently in the throes of another major PR crisis after hundreds […]

By |25th July 2012|Crisis PR, PR, Social media|Comments Off on If you’re gonna book it, don’t Thomas Cook it

Foul-mouthed Facebook bus drivers in PR hot water

We may have seen it time and time before – yet despite all the high-profile stories it is still astonishing to think that many employees are still blissfully unaware of the dangers of airing grievances about their work on social networking sites, such as Facebook and Twitter.

And now the latest case to hit the headlines […]

By |13th April 2012|Crisis PR, Facebook, Twitter|Comments Off on Foul-mouthed Facebook bus drivers in PR hot water

The Twitter campaign PR McDisaster

It is perhaps fair to say that in virtually all forms of marketing, with PR being no exception, some campaigns just don’t go according to plan no matter how well conceived they are.

Sometimes it’s a case of the right campaign, but at the wrong moment.

Sometimes, particularly in PR, you’re never quite 100% sure what you […]

By |24th January 2012|Crisis PR, PR, Social media, Twitter|Comments Off on The Twitter campaign PR McDisaster

You’re only ever one tweet away from disaster

As Diane Abbott and Ed Miliband have proved, people in the public eye are only ever one tweet away from, at best, embarrassment or, in a worst case scenario, a full media storm.

That tweet by the Hackney North and Stoke Newington MP in the wake of the verdicts in the murder trial of Stephen Lawrence […]

By |9th January 2012|Crisis PR, Social media, Twitter|Comments Off on You’re only ever one tweet away from disaster

Racy racecourse tweet works a PR treat

If there’s one thing we stress above all else to anyone engaged in a Twitter social media campaign then it is always ‘think before you tweet’.

So imagine our surprise when a maladministered tweet on behalf of Plumpton Racecourse ended up giving the sporting venue invaluable positive publicity and a significant boost to the number of […]

By |6th January 2012|Crisis PR, Twitter|Comments Off on Racy racecourse tweet works a PR treat

The bad PR TripAdvisor blackmail trick

Just last July we talked about how hotels at home and abroad were offering guests sweeteners, such as free meals and room upgrades, in exchange for positive reviews on online travel consumer resource TripAdvisor.

But according to several recent newspaper reports, it seems that many guests are also adopting similar unscrupulous PR tactics by using threats […]

By |23rd November 2011|Crisis PR|0 Comments

Obnoxious Ozzie retailer pushes its PR luck

Is all publicity is good publicity?

Us PR peeps often say it with a pinch of salt, even though there is a strong element of truth behind it.

Yet an Australian clothing retailer appears to have taken the famous PR proverb quite literally with what could possibly be one of the worst cases of customer service in history.

During […]

By |5th October 2011|Crisis PR, PR|0 Comments

Recall gives Nurofen a PR headache

What PR lessons has consumer product manufacturer Reckitt Benckiser learnt from the embarrassing saga, in which it was forced to recall tampered packs of its Nurofen Plus pain formula from the chemist and supermarket shelves?

On first impression, you’d probably think that the PR profession would sympathise with the company, given that sabotage rather than something […]

By |2nd September 2011|Crisis PR, PR|0 Comments