12th February 2020
Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.
But, 12 months on, if the same team who were responsible for such an […]
A new bus campaign featuring topless models holding signs saying ‘Ride me all day for £3’ has sparked outrage and hit the headlines.
The topless pictures of both a man and a woman were featured on the back of ten of New Adventure Travel Ltd’s (NAT) buses being driven around Cardiff as a ‘tongue-in-cheek way’ to […]
I’m not sure that one vexed journalist has twigged that his irked tweets are proving to be an inadvertent PR masterclass.
Over the last few weeks, Derby Telegraph’s business reporter, Oliver Astley, has been taking to Twitter to bemoan examples of bad PR practice.
It’s clear that some companies and their PR people have hacked him off […]
An organisation I’ve started working with wants to publicise a big industry accreditation it has won – but it’s worried about another hatchet job by the local press.
Why? Well, the last time it publicized a similar award, the coverage that appeared in local media wasn’t the triumphal article it was hoping for. In fact, it […]
When a story emerged in the national media about a customer who found a stomach-churning foreign body in his KFC box meal, it was clear to anyone in public relations that not even some seriously finger lickin’ PR would dig the fast-food chain out of this one.
According to several leading national newspapers, a customer popped […]
We may have seen it time and time before – yet despite all the high-profile stories it is still astonishing to think that many employees are still blissfully unaware of the dangers of airing grievances about their work on social networking sites, such as Facebook and Twitter.
And now the latest case to hit the headlines […]
If there’s one thing we stress above all else to anyone engaged in a Twitter social media campaign then it is always ‘think before you tweet’.
So imagine our surprise when a maladministered tweet on behalf of Plumpton Racecourse ended up giving the sporting venue invaluable positive publicity and a significant boost to the number of […]
Just last July we talked about how hotels at home and abroad were offering guests sweeteners, such as free meals and room upgrades, in exchange for positive reviews on online travel consumer resource TripAdvisor.
But according to several recent newspaper reports, it seems that many guests are also adopting similar unscrupulous PR tactics by using threats […]
Is all publicity is good publicity?
Us PR peeps often say it with a pinch of salt, even though there is a strong element of truth behind it.
Yet an Australian clothing retailer appears to have taken the famous PR proverb quite literally with what could possibly be one of the worst cases of customer service in history.
What PR lessons has consumer product manufacturer Reckitt Benckiser learnt from the embarrassing saga, in which it was forced to recall tampered packs of its Nurofen Plus pain formula from the chemist and supermarket shelves?
On first impression, you’d probably think that the PR profession would sympathise with the company, given that sabotage rather than something […]