Stuff that PR consultants just do
25th April 2023
Journalists are customers, not the enemy
PRs can build better relationships with journalists if they think of them as customers.
That’s a hugely contentious statement that will stick in the craw of some on both sides of the divide, but the reality is that PRs won’t achieve anything for their clients if they’re not focused on delivering a great service to their […]
The press release is still king
A recent survey of journalists working for broadcast outlets and national daily and Sunday newspapers has found that the press release is still the most recognised source for PRs to serve up news stories.
Of the journalists polled – from media including BBC News, ITV News, Sky News, MailOnline and London Evening Standard – 94% plumped […]
Stupid job titles – and other things that really annoy journalists
Sam Metcalf is one of the most influential business journalists in the East Midlands and gets hundreds of press releases every day, all vying for use on TheBusinessDesk.
His tweets, expressing various levels of frustration at some of the news stories he receives – or the calls he gets offering editorial ideas or comment pieces – […]