Journalists are customers, not the enemy

PRs can build better relationships with journalists if they think of them as customers.

That’s a hugely contentious statement that will stick in the craw of some on both sides of the divide, but the reality is that PRs won’t achieve anything for their clients if they’re not focused on delivering a great service to their […]

By |27th January 2021|Customer service, Journalists, Long reads, PR|Comments Off on Journalists are customers, not the enemy

The press release is still king

A recent survey of journalists working for broadcast outlets and national daily and Sunday newspapers has found that the press release is still the most recognised source for PRs to serve up news stories.

Of the journalists polled – from media including BBC News, ITV News, Sky News, MailOnline and London Evening Standard – 94% plumped […]

By |12th February 2020|Journalists, PR|Comments Off on The press release is still king

Stupid job titles – and other things that really annoy journalists

Sam Metcalf is one of the most influential business journalists in the East Midlands and gets hundreds of press releases every day, all vying for use on TheBusinessDesk.

His tweets, expressing various levels of frustration at some of the news stories he receives – or the calls he gets offering editorial ideas or comment pieces – […]

By |21st May 2018|Journalists, PR|Comments Off on Stupid job titles – and other things that really annoy journalists