Journalists are customers, not the enemy

PRs can build better relationships with journalists if they think of them as customers.

That’s a hugely contentious statement that will stick in the craw of some on both sides of the divide, but the reality is that PRs won’t achieve anything for their clients if they’re not focused on delivering a great service to their […]

By |27th January 2021|Customer service, Journalists, Long reads, PR|Comments Off on Journalists are customers, not the enemy

Netflix’s Tiger King: a lesson in PR dirty tricks

Netflix’s Tiger King: when business rivalry becomes attempted murder 
How to beat dirty business tricks by competitors
If you’ve not yet seen Tiger King on Netflix, then drop what you’re doing and start binge-watching it, as it’s been the best car-crash series in a long while.

If you have, then you’ll know it’s a “you couldn’t make this […]

By |4th July 2020|Awards, Celebrity PR, Crisis PR, Long reads, PR Insight|Comments Off on Netflix’s Tiger King: a lesson in PR dirty tricks