How to damage a business with one social media post

One errant post on social media can potentially bring any business crashing to the ground in a matter of hours – as one growing restaurant chain in the Midlands has found out to its cost.

In November 2017, an Italian restaurant hit the headlines for fanfaring a £200,000 investment that paved the way for the opening […]

By |10th January 2018|Crisis PR, Facebook, PR disaster, Social media|Comments Off on How to damage a business with one social media post

The National Lottery’s comms team should be sacked

Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.

But, 12 months on, if the same team who were responsible for such an […]

By |25th August 2017|Brands, Crisis PR, PR disaster|Comments Off on The National Lottery’s comms team should be sacked

Women in bikinis – a guaranteed PR winner

Death and taxes top the list of life’s certainties. Coming a close third it seems is the fact that any marketing or PR campaign featuring women in underwear, bikinis or very little else will be a sure-fire hit.

We can debate the rights and wrongs of this until the cows come home, but never has the […]

By |20th August 2015|PR, PR disaster, PR stunts|Comments Off on Women in bikinis – a guaranteed PR winner

Tis the season… to be worried about your firm’s reputation

We’ve all seen those “the dos and don’ts of the office Christmas party” articles that appear in the media each year – and I must confess I’ve written a few of them in my time, as it’s a great PR tactic.

You know the ones:

– don’t photocopy your arse

– don’t slap your bald boss’s head

– don’t […]

By |20th December 2013|PR, PR disaster|0 Comments

Programme prince presenter gives Countryfile right royal publicity

We’ve seen a lot of PR bloopers by the BBC in the last two or three years.

But following its announcement that Prince Charles is to guest edit its forthcoming 25th anniversary edition of rural affairs programme Countryfile, few would disagree that the BBC is well and truly back on top PR form this time.

The special […]

By |16th February 2013|PR disaster|Comments Off on Programme prince presenter gives Countryfile right royal publicity

Saying sorry is a great way to defuse a PR gaffe

I’m so impressed with a lady called Sally for turning a right royal cock-up into a PR triumph – simply by calling me to say sorry.

I know it’s a small thing but I was well hacked off when my contact details appeared in the CC line of a round robin email by Sally’s company wishing […]

By |20th December 2012|PR disaster|Comments Off on Saying sorry is a great way to defuse a PR gaffe

Fans furious at O’Hara howler tweets

For those of you who don’t know much about me personally, I am a very proud and fanatical supporter of Wolverhampton Wanderers football club.

But I have to say that I was more embarrassed than proud when I recently heard that one of my beloved team’s players had made a monkey out of the club by […]

By |7th December 2012|PR disaster, Social media, Twitter|2 Comments

Stingy shops count cost of Christmas fund refusal

When three high-street chains made national headlines for refusing to contribute towards a festive appeal to help pay for the Christmas lights in a small Dorset town, it was clear to anyone in public relations that not only was their Christmas spirit lacking but also their PR sensibilities.

According to reports, the local branches of WHSmith, […]

By |27th November 2012|PR disaster|Comments Off on Stingy shops count cost of Christmas fund refusal

TripAdvisor cheat trips up on fake hotel reviews

Glowing reviews on TripAdvisor about your hotel, B&B or restaurant can do wonders for business.

But, as we’ve so often seen time and time again, if those reviews have been manufactured with the self-serving purpose of misleading potential customers then it could spell PR disaster for virtually any establishment that gets caught red-handed.

We always advise clients […]

By |9th October 2012|PR, PR disaster|Comments Off on TripAdvisor cheat trips up on fake hotel reviews

Tweet delete no PR saviour

For those of you who think that Twitter’s message deletion facility is the perfect get-out-of-jail card against misguided Tweets that you post in haste then think again.

Once you’ve clicked on the ‘Send’ button and released your message into the public domain it could already be too late to remove it before someone retweets your post […]

By |4th October 2012|PR disaster, Social media, Twitter|Comments Off on Tweet delete no PR saviour

Use Twitter hashtags at your PR peril

If you’ve ever considered making use of the Twitter hashtag as part of a social media campaign then you’d wise to consider the dangers of hashtag hijacking before putting your company reputation at the mercy of a cynical online community.

Sometimes it can almost seem that for every successful hashtag marketing endeavour there is another one […]

By |24th September 2012|PR disaster, Social media, Twitter|Comments Off on Use Twitter hashtags at your PR peril

How the Beeb got it so wrong

It was the BBC’s perfect PR opportunity to showcase its credentials in a year in which it would play a pivotal role in covering several major broadcasting events.

But after a weekend of endless puerile commentary, inane stunts and dumbed-down celebrity-driven drivel, the corporation’s reputation is once again on the line following an avalanche of complaints […]

By |7th June 2012|PR disaster, Social media, Twitter|Comments Off on How the Beeb got it so wrong

Priceless cello in photoshoot calamity cover-up

It was a photoshoot straight out of a PR comic strip and the stuff of public relations nightmares.

So when we first learned about the calamitous fate of a PR photo session, in which a priceless Stradivarius cello fell off a display table and broke in two, we did admittedly have one or two chuckles amongst […]

By |7th May 2012|PR disaster|Comments Off on Priceless cello in photoshoot calamity cover-up

Water companies fumble with feeble excuses

It has been dubbed the wettest drought in history. People are being forced to put sandbags outside their homes. At the same time, the public is being urged to conserve water because of severe shortages of supply.

Somehow it seems that the water companies have completely lost their PR marbles, as they persist in fobbing us […]

By |3rd May 2012|PR disaster|Comments Off on Water companies fumble with feeble excuses

Why Wolverhampton Wanderers’ relegation is new chapter for PR disasters

I bet Gerald Ratner is breathing a huge sigh of relief today.

Because a new chapter is being hastily added to the encyclopaedia of PR disasters and it will be dedicated to Wolverhampton Wanderers’ owner Steve Morgan.

For years, Ratner’s self-induced, overnight obliteration of his high street jewellery store empire has been held up by most PR […]

By |23rd April 2012|PR disaster|Comments Off on Why Wolverhampton Wanderers’ relegation is new chapter for PR disasters