27th January 2021
Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.
But, 12 months on, if the same team who were responsible for such an […]
Death and taxes top the list of life’s certainties. Coming a close third it seems is the fact that any marketing or PR campaign featuring women in underwear, bikinis or very little else will be a sure-fire hit.
We can debate the rights and wrongs of this until the cows come home, but never has the […]
We’ve all seen those “the dos and don’ts of the office Christmas party” articles that appear in the media each year – and I must confess I’ve written a few of them in my time, as it’s a great PR tactic.
You know the ones:
– don’t photocopy your arse
– don’t slap your bald boss’s head
– don’t […]
I’m so impressed with a lady called Sally for turning a right royal cock-up into a PR triumph – simply by calling me to say sorry.
I know it’s a small thing but I was well hacked off when my contact details appeared in the CC line of a round robin email by Sally’s company wishing […]
When three high-street chains made national headlines for refusing to contribute towards a festive appeal to help pay for the Christmas lights in a small Dorset town, it was clear to anyone in public relations that not only was their Christmas spirit lacking but also their PR sensibilities.
According to reports, the local branches of WHSmith, […]
Glowing reviews on TripAdvisor about your hotel, B&B or restaurant can do wonders for business.
But, as we’ve so often seen time and time again, if those reviews have been manufactured with the self-serving purpose of misleading potential customers then it could spell PR disaster for virtually any establishment that gets caught red-handed.
We always advise clients […]
It was a photoshoot straight out of a PR comic strip and the stuff of public relations nightmares.
So when we first learned about the calamitous fate of a PR photo session, in which a priceless Stradivarius cello fell off a display table and broke in two, we did admittedly have one or two chuckles amongst […]
It has been dubbed the wettest drought in history. People are being forced to put sandbags outside their homes. At the same time, the public is being urged to conserve water because of severe shortages of supply.
Somehow it seems that the water companies have completely lost their PR marbles, as they persist in fobbing us […]
I bet Gerald Ratner is breathing a huge sigh of relief today.
Because a new chapter is being hastily added to the encyclopaedia of PR disasters and it will be dedicated to Wolverhampton Wanderers’ owner Steve Morgan.
For years, Ratner’s self-induced, overnight obliteration of his high street jewellery store empire has been held up by most PR […]
At Octopus PR, before we send out any of our public relations material, we always get it checked out by our own regular proofreader first.
And it’s not hard to see why we do when you look at the PR humiliation that the UK’s official tourist board has suffered as a result of an embarrassing proofo […]