27th January 2021
Death and taxes top the list of life’s certainties. Coming a close third it seems is the fact that any marketing or PR campaign featuring women in underwear, bikinis or very little else will be a sure-fire hit.
We can debate the rights and wrongs of this until the cows come home, but never has the […]
I’m a massive fan of Lego’s PR and it’s done it again with its latest stunt that’s hit the headlines.
Previously, the Danish toy maker has built a lifesize Volvo car, done it’s own version of famous album covers and even built a 10m tall Christmas tree in London’s Kings Cross St Pancras railway station.
This time […]
Well done Krispy Kreme for a creative take on one of the oldest PR tricks in the book to launch its first store in Scotland.
A crowd draws a crowd and the fact that there were traffic jams around Edinburgh’s Hermiston Gait Retail Park as people descended en masse with the lure of free doughnuts turned […]
Back in June, we told you the story about a hilarious tongue-in-cheek Craigslist ad that showed you just what you could achieve with a bit of PR imagination – even if you’re trying to sell something as lousy as a clapped-out, sickly teal-coloured Pontiac AM GT.
Yet in a grubby Amsterdam hostel, which has grabbed worldwide […]
When we hear someone describe a particular person as ‘attention seeking’ almost all of us would consider it as a rather negative personal trait.
But as people of PR persuasion, when we hear the same words used to describe some kind of brand or business then we usually consider it as a compliment and a mark […]
Amongst the many adjectives and superlatives we’d use to describe a truly great PR practitioner we would almost certainly have to include the words ‘quick-thinking’, ‘crafty’ and ‘opportunistic’ near the very top of our list.
And nothing captures the essence of precisely what we mean more than the cunning PR minds at Fiat Group’s Swedish headquarters […]
One of the best things about working in PR is that you get the chance to inject a bit of fun and frivolity into what can often otherwise be a very dull and dreary news agenda.
Giving readers entertainment is as important to newspapers as serious news reporting. And so journalists and editors are always on […]
They may well have come up with a novel way to sell advertising, but ultimately it will be the PR value of their proposition that will end up sending sales of their ad face painting service through the roof.
That’s our assessment of a new business venture conceived by two recent Cambridge graduates as a way […]
When Croydon resident James Naylor decided to set up a company offering guided tours of his home town, few people would have thought he stood a chance of making it a genuine business success.
But, as we’ve discovered time and time again with our own clients, sometimes it’s the most unconventional of business ideas that go […]
At Octopus PR, we often see stories in the media about results of research or surveys into current lifestyle trends and wonder just how much of them is fact and how much is just plain PR fiction.
Take, for example, the story that appears at this time every single year about a study which claims that […]
As PR practitioners, we’d like to say that there’s little we wouldn’t be prepared to do to help preserve or improve the reputation of our clients.
But we’re not entirely convinced that we’d have the courage shown by Zambia’s tourism minister, Given Lubinda, who helped his country out by doing a PR stunt in the very […]
Few in the PR fraternity would dispute that a well-conceived publicity stunt is one of the best ways of getting widespread media exposure.
But as an Australian regional development agency discovered at its peril, if you’re going to put yourself in the media spotlight then at least make sure that it is for the right reason.