27th June 2021
If you’re a regular reader of this blog you’ll know that I’m a huge fan of Lego…well it’s PR to be more precise.
I doff my cap to the bright sparks who never cease to amaze me with their brilliance in using the toy bricks to come up with clever stunts that get brilliant media coverage.
Recent reports of sophisticated public relations attacks on current affairs programmes, such as Panorama and Dispatches, will inevitably lead to questions within the PR industry about the morality of such practices by the agencies behind them.
So what exactly has been going on?
According to a report in The Guardian, companies and public sector bodies that have […]
One of the most exciting and rewarding aspects of working in public relations is being able to mastermind humorous and entertaining PR stunts and seeing your clients reap the rewards as a result of the media exposure.
By and large, we disguise the PR intent behind any stunt that we do and endeavour to portray it […]
I love the way that the Lego brand gets such great exposure.
The quality and ingenuity of stunts, either orchestrated by the company itself or people using the toy bricks seems to know no bounds. Whether it’s the brilliantly simple iconic albums artwork or news of a mobile phone, Lego’s reputation keeps building brick by brick.