7th January 2022
How do you measure the success of a PR campaign? This is one of the first questions that come up when working with new clients – which is normally couched in the killer question: “what does PR success look like to you?”
And that’s where the measures of success can vary wildly. For some, it’s more […]
Journalists are all too willing to give PR folks and their clients the heads-up about what they need so that everyone gets what they want: the journalist gets a great story, the client gets great media coverage and the PRs gets a feather in their cap.
In a webinar hosted by Jon Card, a freelance journalist […]
What a throwback. I’ve just come across this project and it’s bringing back lots of happy memories.
A primary school in Stoke bought an old commercial airliner to use as a new classroom. The project was such fun because I worked with the children so they became the PRs for the project – which attracted global […]
PRs can build better relationships with journalists if they think of them as customers.
That’s a hugely contentious statement that will stick in the craw of some on both sides of the divide, but the reality is that PRs won’t achieve anything for their clients if they’re not focused on delivering a great service to their […]
A recent survey of journalists working for broadcast outlets and national daily and Sunday newspapers has found that the press release is still the most recognised source for PRs to serve up news stories.
Of the journalists polled – from media including BBC News, ITV News, Sky News, MailOnline and London Evening Standard – 94% plumped […]
I had the privilege of attending a pre-match press conference at my beloved Wolverhampton Wanderers, where Head Coach Nuno Espírito Santo faced the media ahead of the final game of the Premier League season against Liverpool.
It was one the busiest pre-match ‘pressers’ of the season and was crammed full of TV, radio and print journalists […]
Sam Metcalf is one of the most influential business journalists in the East Midlands and gets hundreds of press releases every day, all vying for use on TheBusinessDesk.
His tweets, expressing various levels of frustration at some of the news stories he receives – or the calls he gets offering editorial ideas or comment pieces – […]
It’s undoubtable that reporting and journalism have changed – thanks to social media and the 24-hour news cycle, anyone can get a message to the press instantly.
This has resulted in a revolution in getting up-to-date information to the masses, whether it’s the latest travel information or something more important, like evacuating coastal regions in response […]
There are some things that good PR consultants just do. It’s part of their DNA, and they don’t give it a second thought because it’s so fundamental to the way they operate – they simply don’t question it until they realise that not every other PR consultant does what they do.
Here are just three things […]
Why do companies spend shedloads of money exhibiting at trade shows – only to be let down by staff who are more interested in looking at their phones than talking to potential customers?
I went to a very big trade show recently and was appalled at the amount of exhibition stands where people who were supposed […]
Is the US presidential election going to be won on the policies being put forward by the two candidates, or are we witnessing a personal brand showdown?
It’s official: we live in an era where your name is your brand – from your social profile to your designer jewellery range. But, in politics, where you’d expect […]
There were so many outstanding Team GB performances at the Olympic Games: Mo Farah’s track double-double, Jason Kenny riding in to the record books at the Velodrome, The Brownlee brother’s one-two in the triathlon. The list goes on.
However, for me, the real star of Rio 2016 is somebody that I’ve never heard of – and, […]
Any PR expert will tell you that helping their clients to win business awards is part of their daily routine – it improves the client’s reputation and creates many opportunities for positive coverage.
But what they won’t tell you is that entering and winning awards are tricky processes involving jumping through many hoops.
With award hosts receiving […]