27th June 2021
I hate bursting other people’s balloons – but when it saves someone £4,000 I can live with it.
The balloon in question was an ‘offer of a lifetime’ double-page spread advertising deal in a celebrity magazine that one of my clients had signed up for after being contacted directly by the advertising team from the publishing […]
Well done Krispy Kreme for a creative take on one of the oldest PR tricks in the book to launch its first store in Scotland.
A crowd draws a crowd and the fact that there were traffic jams around Edinburgh’s Hermiston Gait Retail Park as people descended en masse with the lure of free doughnuts turned […]
One of the first was the revival of Cadbury’s Whisper. Then we had the Walkers Crisps Do us a flavour challenge a year later. And now board game manufacturer Hasbro is the latest brand to reap the PR rewards of an internet campaign giving fans the chance to say what goes into their product offering.
So you’ve got a great story, you’ve done your media research, written your press release and are ready to issue it to your target publications and editors.
But your work doesn’t stop there if you want reporters to pick out your story from the hundreds, or sometimes thousands, they receive from PR agencies every single week.
For most of us, unwanted gifts are one of the more unwelcome aspects of the Christmas season. But for online auction website eBay not only are they proving a great money-spinner but also the perfect subject for a New Year headline story.
The highly successful online bidding site is talk of the PR world after it […]
As it is the season to be jolly, for our final blog post of the year we’ve decided to take a more light-hearted look at the PR stories that we’ve covered during the last 12 months with our festive roundup of five fun PR favourites from 2012.
Top totty beer ban makes mouth-watering PR
Back in February, […]
Some people would say you’d be mad to publish a calendar featuring 12 pictures of insane asylums scattered across the country.
But, as any PR practitioner will tell you, if you have a whacky product idea that has the potential to attract widespread media attention then the resulting publicity could be more than enough to make […]
Back in June, we told you the story about a hilarious tongue-in-cheek Craigslist ad that showed you just what you could achieve with a bit of PR imagination – even if you’re trying to sell something as lousy as a clapped-out, sickly teal-coloured Pontiac AM GT.
Yet in a grubby Amsterdam hostel, which has grabbed worldwide […]
When we hear someone describe a particular person as ‘attention seeking’ almost all of us would consider it as a rather negative personal trait.
But as people of PR persuasion, when we hear the same words used to describe some kind of brand or business then we usually consider it as a compliment and a mark […]
If there’s one way better than any other to get people to stand up and take notice of your marketing campaign then being controversial has to be the riskiest yet broadly most successful strategy of all.
And as far as US clothing manufacturer American Apparel is concerned this is clearly a risk well worth taking, for […]
You often hear people in the public relations profession say that PR is the best kind of advertising you can get.
But then again PR sceptics would argue that we would say that wouldn’t we.
Yet if you take a closer look at the latest newspaper headlines about a popular children’s snack, which is currently in the […]
Imagine my surprise when the CEO of Starbucks for the UK called me just 40 minutes after I emailed him to complain about a problem I’d had at one of its outlets.
I’ll admit it, I was a like a rabbit in the headlights as it was the last thing I expected when Kris Engskov called, introduced […]