27th June 2021
With newspapers gearing up for a deluge of Olympics-related public relations stories during the countdown to the London 2012 games, the competition is now steadily hotting up between PR practitioners to come up with the most imaginative and eye-catching Olympic story.
And the pick of the bunch that we’ve seen so far has to be data […]
If you’re a frequent visitor to our blog then you’ll be familiar with the many PR stories that we have covered about Danish toy manufacturer Lego – including the Lego Christmas tree and Lego album covers.
The prolific PR team that helps to promote the company’s line of children’s toys, video games and theme parks, seemingly never tires of […]
To say I’m chuffed is an understatement.
Today the Drum magazine has unveiled a list of the Top 50 Freelancers in the UK and my name is amongst them.
The magazine holds an annual poll to find the best marketing freelancers in the industry and the 2012 list has been unveiled in a special supplement.
It’s the second […]
It’s a dilemma that every one of us in PR has to face from time to time. You’re sitting on a campaign idea that you know is going to upset a few people, but it’s simply just so good that you feel you really have to run with it.
This is exactly the issue that the […]
You’d think that MPs of all people would’ve learnt the very fundamental public relations lessons by now.
Yet after a story emerged from the Palace of Westminster, in which the House of Commons banned a beer called Top Totty from its members bar, it would seem that for many politicians the PR penny still hasn’t yet […]
Any media story showing that you deliver great customer service and that you listen to your customers is undoubtedly amongst the best PR you can ever have.
So grocery chain Sainsbury’s must be particularly delighted with the way the national press has picked up on the story of how it renamed its 75p loaf of Tiger […]
At Octopus PR, we often see stories in the media about results of research or surveys into current lifestyle trends and wonder just how much of them is fact and how much is just plain PR fiction.
Take, for example, the story that appears at this time every single year about a study which claims that […]
As PR practitioners, we’d like to say that there’s little we wouldn’t be prepared to do to help preserve or improve the reputation of our clients.
But we’re not entirely convinced that we’d have the courage shown by Zambia’s tourism minister, Given Lubinda, who helped his country out by doing a PR stunt in the very […]
One of the most valuable skills that any public relations practitioner can have is the ability to spot the positive PR potential in virtually any unfavourable situation.
So you can imagine how impressed we were by a Sussex printing business, which has just turned a police complaint about a pair of £95 vintage chairs on display […]
I’d love to take full credit for adopting tactics favoured by PR and marketing legends Saatchi & Saatchi in getting one of my clients some fantastic coverage this year.
However, it’s as much to do with my client’s eleventh hour approach to approving press releases which has inadvertently resulted in such prominent coverage.
Let me explain.
Saatchi & […]
In virtually any form of marketing, one of the most effective ways to capture consumers’ attention is to tie your campaign into prominent calendar, seasonal and news events, such as a royal wedding, Halloween or the summer holidays.
So it is good to see that many companies are currently taking advantage of the opportunity during this […]
It is often highly frustrating as a PR practitioner to see so many product innovations come to nothing, simply because the people behind them fail to recognise the importance of effectively marketing their business idea.
But had they followed the example of PR-savvy Yorkshire publican Dave Barron they could’ve instead been spreading the word about their […]
We in the public relations industry have long been aware of the importance of using PR methods to increase a website’s search engine ranking.
But now, it seems, Google has taken the concept one step further by introducing new functionality that takes comments posted to websites via social sites, such as Facebook and Disqus, into account […]