27th January 2021
One errant post on social media can potentially bring any business crashing to the ground in a matter of hours – as one growing restaurant chain in the Midlands has found out to its cost.
In November 2017, an Italian restaurant hit the headlines for fanfaring a £200,000 investment that paved the way for the opening […]
Following my recent piece about fake news, the phenomenon has continued to wreak havoc across the web, including in the recent UK general election. But steps are being taken to help the public to distinguish whether online articles are true or not.
As reported by the BBC, Facebook has launched a nationwide campaign to raise awareness […]
I bet the marketing team at the Halifax bank thought they were on to a winner with their latest campaign, which features legendary cartoon character Top Cat.
With the antics of the animated 1960s wise-guy hustler, who was always getting one over Officer Dibble with friends Benny the Ball, Choo Choo, Brain and Fancy-Fancy, about to […]
A school recently approached me and asked my advice about whether it should be on Facebook, as the governing body was looking at ways to improve its communication with parents and the local community.
I said “no”.
It’s not because Facebook isn’t a fantastic communication platform. It is. And there are plenty of schools who do use […]
“There is only one thing in life worse than being talked about, and that is not being talked about.”
It seems that sections of the marketing community are taking Oscar Wilde’s famous quote to heart – as there seems to be a rise in the number of campaigns that are deliberately designed to stir the […]
Everyone knows that using social media to promote a brand, company or celebrity can have positive effects – increased exposure, brand development and improved fan/customer loyalty, to name a few.
But a mistake on social media can have significantly negative impacts, thanks to how easily content can be spread on these websites. Below are seven of […]
Now that the Christmas season is upon us, the time has come for many of us to let our hair down and have a good old knees-up at the office Christmas party.
But before you log onto Facebook to upload photos taken while you were stumbling around in a drunken stupor, you may be wise to […]
A sense of humour is not something you would generally associate with the police. Yet one particular police force has just shown us that putting a jocular spin on things can sometimes help get the message across about a serious matter.
Surrey Police has just raised a big smile amongst its Twitter followers after it sent […]
For those of you who don’t know much about me personally, I am a very proud and fanatical supporter of Wolverhampton Wanderers football club.
But I have to say that I was more embarrassed than proud when I recently heard that one of my beloved team’s players had made a monkey out of the club by […]
For those of you who think that Twitter’s message deletion facility is the perfect get-out-of-jail card against misguided Tweets that you post in haste then think again.
Once you’ve clicked on the ‘Send’ button and released your message into the public domain it could already be too late to remove it before someone retweets your post […]
If you’ve ever considered making use of the Twitter hashtag as part of a social media campaign then you’d wise to consider the dangers of hashtag hijacking before putting your company reputation at the mercy of a cynical online community.
Sometimes it can almost seem that for every successful hashtag marketing endeavour there is another one […]
Ever noticed how some of your Twitter messages generate lots of interest while others almost vanish into the ether with little apparent impact or response?
Well, according to URL redirection and social bookmarking service bitly, the timing of your Tweets may be a far more significant factor than you think.
The company, which provides the default link […]
Following Team GB’s astounding success at London 2012, you’d no doubt expect a long line of sponsors queuing up to sign lucrative contracts with our Olympic medal winners.
And you’d be right.
But if you thought that scale of success at the games was a measure of each Olympic athlete’s earning potential then you’d most definitely be […]