27th January 2021
With a long list of successful Facebook and Twitter campaigns already behind us, social media activity has firmly established itself as part of the service that we offer many of our clients.
But, although we remain keen advocates of Facebook as a public relations tool, one aspect of the social networking site has recently given us […]
To many people outside our profession, practising PR is just a simple routine process of writing press releases, issuing company statements and making a few phone calls.
If only it were that simple.
Take, for example, the case of troubled holiday business Thomas Cook, which is currently in the throes of another major PR crisis after hundreds […]
If you’re a regular visitor to this blog then you’ll no doubt have noticed just how much we love talking about social media and just how much it has changed the way we practise PR.
But when you consider the stunning results that a well-executed social media campaign can achieve then it’s not particularly hard to […]
Here we go again – another story about a big news announcement scuppered by a leak on Twitter.
The latest gaffe concerns Birmingham City’s appointment of new manager Lee Clark.
The evening before the Championship football club was due to unveil the former Huddersfield Town boss as its new manager, Clark’s son Jack let the cat out […]
It was the BBC’s perfect PR opportunity to showcase its credentials in a year in which it would play a pivotal role in covering several major broadcasting events.
But after a weekend of endless puerile commentary, inane stunts and dumbed-down celebrity-driven drivel, the corporation’s reputation is once again on the line following an avalanche of complaints […]
When it comes to giving your website a welcome boost in the search engine rankings, as public relations professionals we’ve long been aware of just how important online PR is to your search engine optimisation.
But, according to the results of a new survey, it would seem that public relations and search engine optimisation consultants are […]
It is perhaps fair to say that in virtually all forms of marketing, with PR being no exception, some campaigns just don’t go according to plan no matter how well conceived they are.
Sometimes it’s a case of the right campaign, but at the wrong moment.
Sometimes, particularly in PR, you’re never quite 100% sure what you […]
As Diane Abbott and Ed Miliband have proved, people in the public eye are only ever one tweet away from, at best, embarrassment or, in a worst case scenario, a full media storm.
That tweet by the Hackney North and Stoke Newington MP in the wake of the verdicts in the murder trial of Stephen Lawrence […]
Plain daft idea or not, you have to take your hat off to Dutch air carrier KLM for getting 5-star publicity following the announcement of a new system that will allows passengers to share each others’ social media profiles.
The airline is calling the service Meet & Seat, which will give customers the option to choose […]
To virtually any business with an online presence the PR value of social networking sites, such as Facebook and Twitter, should be pretty obvious by now.
And this is clearly reflected in the number of organisations that are now using social media in some form or another as part of a wider marketing strategy.
Yet there is […]
Have you ever wondered how a seemingly non-story ends up in the national news? This might give you a valuable insight.
For those of you who don’t know, I’m a huge Wolves fan and avidly read a fans’ forum called The Wolf.
Earlier this week under the header God is a Wolves Fan one supporter posted a […]
The BBC is hoping to introduce new contracts which forbid actors, performers and writers from disclosing details of their work within the corporation on Twitter or other public internet forums.
According the article in the Guardian, senior sources at the Beeb believe such a ban ‘was a widely held view’ and comes after a number of […]
The bride- and groom-to-be currently embroiled in the infamous Miss Fancypants email saga now stand to profit significantly from the fanfare of global publicity.
In the last few days, we’ve all been captivated by the story surrounding the astonishing email, in which Devon businesswoman Carolyn Bourne severely reprimanded the fiancée of her step son, Freddie Bourne, […]
There’s been a new study which has found proof in the PR pudding that social networks really are a powerful and effective public relations tool in helping companies to build up new business.
Research by worldwide office space provider Regus found that of those UK companies that took part in the survey 41% had found new […]