Sorting the factual from the fake news

Following my recent piece about fake news, the phenomenon has continued to wreak havoc across the web, including in the recent UK general election. But steps are being taken to help the public to distinguish whether online articles are true or not.

As reported by the BBC, Facebook has launched a nationwide campaign to raise awareness […]

By |7th July 2017|Brands, Facebook, Social media, Twitter, YouTube|Comments Off on Sorting the factual from the fake news

Facebook tiger tug challenge a roaring PR success

If you’re a regular visitor to this blog then you’ll no doubt have noticed just how much we love talking about social media and just how much it has changed the way we practise PR.

But when you consider the stunning results that a well-executed social media campaign can achieve then it’s not particularly hard to […]

By |4th July 2012|Facebook, PR, Social media, YouTube|Comments Off on Facebook tiger tug challenge a roaring PR success

Tourism minister puts bungee jump reputation on line

As PR practitioners, we’d like to say that there’s little we wouldn’t be prepared to do to help preserve or improve the reputation of our clients.

But we’re not entirely convinced that we’d have the courage shown by Zambia’s tourism minister, Given Lubinda, who helped his country out by doing a PR stunt in the very […]

By |12th January 2012|PR, PR stunts, YouTube|Comments Off on Tourism minister puts bungee jump reputation on line

Buy George, 6% of shoppers purchase via social media

New marketing research has found that six per cent of shoppers have made purchases through social media campaigns and nine per cent now actively following brands online.

Researcher Shoppercentric found that the main reasons why shoppers connect with brands on social media platforms is:
– finding out something new (32%)
– for brands to connect with them (23%)
– […]

By |2nd March 2011|Facebook, Smart marketing, Social media, Twitter, YouTube|0 Comments