I started from scratch, building his and the company’s profile to his target audience of associate dentists who were looking to start their own businesses.
- Becoming a regular columnist in dentistry’s main trade title BDA News (the advertising value equivalent was £3,000 per article)
- Receiving regular press coverage in other titles, including Dentistry, PPD and Private Dentistry, without spending a penny on advertising
- Winning a clutch of awards
- Widening the proposition to appeal to other healthcare professionals
- Getting a regular flow of enquiries as a result of his media presence and social media activity
Top 50 most influential people in dentistry
As a result of all the work above, Peter was shortlisted as one of the 50 most influential people in dentistry. How good is that? From nowhere to being regarded as one of the most influential people in his field in a couple of years.
Would you like me to do something similar for your business? Then call me on 01332 314101 or get in touch.