11th January 2019
Journalists are all too willing to give PR folks and their clients the heads-up about what they need so that everyone gets what they want: the journalist gets a great story, the client gets great media coverage and the PRs gets a feather in their cap.
In a recent webinar hosted by Jon Card, a freelance […]
Sam Metcalf is one of the most influential business journalists in the East Midlands and gets hundreds of press releases every day, all vying for use on TheBusinessDesk.
His tweets, expressing various levels of frustration at some of the news stories he receives – or the calls he gets offering editorial ideas or comment pieces – […]
Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.
But, 12 months on, if the same team who were responsible for such an […]
It’s undoubtable that reporting and journalism have changed – thanks to social media and the 24-hour news cycle, anyone can get a message to the press instantly.
This has resulted in a revolution in getting up-to-date information to the masses, whether it’s the latest travel information or something more important, like evacuating coastal regions in response […]
There are some things that good PR consultants just do. It’s part of their DNA, and they don’t give it a second thought because it’s so fundamental to the way they operate – they simply don’t question it until they realise that not every other PR consultant does what they do.
Here are just three things […]
Why do companies spend shedloads of money exhibiting at trade shows – only to be let down by staff who are more interested in looking at their phones than talking to potential customers?
I went to a very big trade show recently and was appalled at the amount of exhibition stands where people who were supposed […]
Is the US presidential election going to be won on the policies being put forward by the two candidates, or are we witnessing a personal brand showdown?
It’s official: we live in an era where your name is your brand – from your social profile to your designer jewellery range. But, in politics, where you’d expect […]
There were so many outstanding Team GB performances at the Olympic Games: Mo Farah’s track double-double, Jason Kenny riding in to the record books at the Velodrome, The Brownlee brother’s one-two in the triathlon. The list goes on.
However, for me, the real star of Rio 2016 is somebody that I’ve never heard of – and, […]
What a throwback. I’ve just come across this project and it’s bringing back lots of happy memories.
A primary school in Stoke bought an old commercial airliner to use as a new classroom. The project was such fun because I worked with the children so they became the PRs for the project – which attracted global […]
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This phrase – attributed to John Wanamaker, considered one of the pioneers of early marketing – is one that has haunted marketing for decades. But a recent marketing campaign I managed using a simple marketing hack has shown EXACTLY […]
Any PR expert will tell you that helping their clients to win business awards is part of their daily routine – it improves the client’s reputation and creates many opportunities for positive coverage.
But what they won’t tell you is that entering and winning awards are tricky processes involving jumping through many hoops.
With award hosts receiving […]