910, 2013

Victim of a press hatchet job?

By |9th October 2013|Crisis PR, PR|0 Comments

An organisation I’ve started working with wants to publicise a big industry accreditation it has won – but it’s worried about another hatchet job by the local press.

Why? Well, the last time it publicized a similar award, the coverage that appeared in local media wasn’t the triumphal article it was hoping for. In fact, it […]

710, 2013

How many press releases does a journalist receive each day?

By |7th October 2013|PR|Comments Off on How many press releases does a journalist receive each day?

It always fascinated me to know how many press releases a journalist receives each day and, from that, how many actually get published.

So I asked that question when I had a coffee with the managing and associate editors of an online news website in Lincoln that has become hugely influential in the city.

In a little […]

210, 2013

Lego cops great PC PR

By |2nd October 2013|PR, PR stunts|Comments Off on Lego cops great PC PR

I’m a massive fan of Lego’s PR and it’s done it again with its latest stunt that’s hit the headlines.

Previously, the Danish toy maker has built a lifesize Volvo car, done it’s own version of famous album covers and even built a 10m tall Christmas tree in London’s Kings Cross St Pancras railway station.

This time […]

3007, 2013

Seven epic social media fails

By |30th July 2013|Social media|0 Comments

Everyone knows that using social media to promote a brand, company or celebrity can have positive effects – increased exposure, brand development and improved fan/customer loyalty, to name a few.

But a mistake on social media can have significantly negative impacts, thanks to how easily content can be spread on these websites. Below are seven of […]

2002, 2013

Saving client from a celebrity magazine rip-off

By |20th February 2013|PR|Comments Off on Saving client from a celebrity magazine rip-off

I hate bursting other people’s balloons – but when it saves someone £4,000 I can live with it.

The balloon in question was an ‘offer of a lifetime’ double-page spread advertising deal in a celebrity magazine that one of my clients had signed up for after being contacted directly by the advertising team from the publishing […]

1602, 2013

Programme prince presenter gives Countryfile right royal publicity

By |16th February 2013|PR disaster|Comments Off on Programme prince presenter gives Countryfile right royal publicity

We’ve seen a lot of PR bloopers by the BBC in the last two or three years.

But following its announcement that Prince Charles is to guest edit its forthcoming 25th anniversary edition of rural affairs programme Countryfile, few would disagree that the BBC is well and truly back on top PR form this time.

The special […]

1502, 2013

Krispy Kreme jam chaos is textbook PR

By |15th February 2013|PR, PR stunts|1 Comment

Well done Krispy Kreme for a creative take on one of the oldest PR tricks in the book to launch its first store in Scotland.

A crowd draws a crowd and the fact that there were traffic jams around Edinburgh’s Hermiston Gait Retail Park as people descended en masse with the lure of free doughnuts turned […]

702, 2013

Monopoly lets cat out of bag with game-changing PR

By |7th February 2013|Facebook, PR|Comments Off on Monopoly lets cat out of bag with game-changing PR

One of the first was the revival of Cadbury’s Whisper. Then we had the Walkers Crisps Do us a flavour challenge a year later. And now board game manufacturer Hasbro is the latest brand to reap the PR rewards of an internet campaign giving fans the chance to say what goes into their product offering.

Hasbro […]

102, 2013

Facebook a mobile company? Is it heckers ‘Like’?

By |1st February 2013|Facebook|Comments Off on Facebook a mobile company? Is it heckers ‘Like’?

So Mark Zuckerberg reckons Facebook’s a mobile company does he?

Well, just in case you haven’t heard, the social network has just released its latest financial figures accompanied by a statement in which Zuckerberg claimed that 2012 was the year that Facebook became a mobile company.

To sum up briefly what’s been going on, the company has […]

2401, 2013

5 PR pitching goofs that every practitioner should avoid

By |24th January 2013|PR|Comments Off on 5 PR pitching goofs that every practitioner should avoid

So you’ve got a great story, you’ve done your media research, written your press release and are ready to issue it to your target publications and editors.

But your work doesn’t stop there if you want reporters to pick out your story from the hundreds, or sometimes thousands, they receive from PR agencies every single week.

Yet […]

1601, 2013

Nearly all of us need more social media expertise

By |16th January 2013|PR, SEO, Social media|Comments Off on Nearly all of us need more social media expertise

Do you feel you’re struggling to get a grip on social media while others are somehow racing ahead and reaping all the rewards? If so, then you may be interested to learn that you’re not alone.

It seems that, contrary to common perception, only a relatively small minority of social media users actually consider themselves as […]

1001, 2013

KFC dodgy dinner response was a PR no-brainer

By |10th January 2013|Crisis PR|Comments Off on KFC dodgy dinner response was a PR no-brainer

When a story emerged in the national media about a customer who found a stomach-churning foreign body in his KFC box meal, it was clear to anyone in public relations that not even some seriously finger lickin’ PR would dig the fast-food chain out of this one.

According to several leading national newspapers, a customer popped […]

401, 2013

Unwanted pressies make the perfect PR gift

By |4th January 2013|PR|Comments Off on Unwanted pressies make the perfect PR gift

For most of us, unwanted gifts are one of the more unwelcome aspects of the Christmas season. But for online auction website eBay not only are they proving a great money-spinner but also the perfect subject for a New Year headline story.

The highly successful online bidding site is talk of the PR world after it […]

2412, 2012

Five festive fun PR favourites of 2012

By |24th December 2012|PR|Comments Off on Five festive fun PR favourites of 2012

As it is the season to be jolly, for our final blog post of the year we’ve decided to take a more light-hearted look at the PR stories that we’ve covered during the last 12 months with our festive roundup of five fun PR favourites from 2012.

Top totty beer ban makes mouth-watering PR

Back in February, […]

2012, 2012

Saying sorry is a great way to defuse a PR gaffe

By |20th December 2012|PR disaster|Comments Off on Saying sorry is a great way to defuse a PR gaffe

I’m so impressed with a lady called Sally for turning a right royal cock-up into a PR triumph – simply by calling me to say sorry.

I know it’s a small thing but I was well hacked off when my contact details appeared in the CC line of a round robin email by Sally’s company wishing […]