Stuff that PR consultants just do
25th April 2023
1007, 2012
Subbuteo scores PR winner against Glasgow Rangers
As the maker of a table-top football game from a bygone age, Subbuteo could hardly be described as a brand at the centre of media attention in recent years.
But when the opportunity finally came to get its name in the headlines once again, the once-popular children’s toy can only be congratulated by taking advantage of […]
407, 2012
Facebook tiger tug challenge a roaring PR success
If you’re a regular visitor to this blog then you’ll no doubt have noticed just how much we love talking about social media and just how much it has changed the way we practise PR.
But when you consider the stunning results that a well-executed social media campaign can achieve then it’s not particularly hard to […]
207, 2012
What’s it going to take to stop people screwing up on social media?
Here we go again – another story about a big news announcement scuppered by a leak on Twitter.
The latest gaffe concerns Birmingham City’s appointment of new manager Lee Clark.
The evening before the Championship football club was due to unveil the former Huddersfield Town boss as its new manager, Clark’s son Jack let the cat out […]
2806, 2012
Follow up on your Facebook following
Too few companies are failing to exploit the true PR potential of their Facebook business presence by neglecting to follow up on people who click on the ‘Like’ button when visiting their branded pages on the social network.
Somehow, it would seem, many businesses still think that success in social media simply boils down to merely […]
2606, 2012
Why we said no to BBC’s Newsnight
What would you do if you got a phone call from a client saying that they’d had a call from a reporter on BBC 2’s Newsnight (the heavyweight news programme requested an interview for a film package ahead of a studio discussion on that night’s programme)?
When Dan Marshall from Absolute Recruitment in Crewe called me […]
1806, 2012
OMG: What an advertisement for PR!
Every now and then you come across something that is just pure marketing genius and simply far too good not to share.
And one example that we couldn’t resist giving a mention has not only left many people in fits of laughter but has also served as the perfect illustration of how to make creative use […]
1406, 2012
Twitter hashtag trial highlights PR potential
Following much of the recent debate about the future of Facebook as a viable long-term business model, many of us in the PR fraternity have been openly speculating as to where Twitter is planning to take its own rival social networking service.
However, now that the microblogging site has successfully completed the trial of its first […]
706, 2012
How the Beeb got it so wrong
It was the BBC’s perfect PR opportunity to showcase its credentials in a year in which it would play a pivotal role in covering several major broadcasting events.
But after a weekend of endless puerile commentary, inane stunts and dumbed-down celebrity-driven drivel, the corporation’s reputation is once again on the line following an avalanche of complaints […]
2105, 2012
Fiat photobombing prank the perfect picture of PR
Amongst the many adjectives and superlatives we’d use to describe a truly great PR practitioner we would almost certainly have to include the words ‘quick-thinking’, ‘crafty’ and ‘opportunistic’ near the very top of our list.
And nothing captures the essence of precisely what we mean more than the cunning PR minds at Fiat Group’s Swedish headquarters […]
1705, 2012
What Facebook advertising failures mean for PR
With barely hours to go before the much-hyped flotation of Facebook shares on the US stock market, yet another leading company has announced plans to stop advertising on the platform, reigniting the debate about what the future holds for the social network as an ongoing business concern.
US car manufacturing giant General Motors is the latest […]
905, 2012
Every business needs a bit of Sherlock
If, like me, cold calling new business prospects strikes terror in your heart, then maybe we can both learn a thing or two from Sherlock.
The Sherlock in question is actually a fella called Mark Hessey from the Irongate Group.
I got an email from Mark one Friday afternoon that essentially asked if I was the Paul […]
705, 2012
Priceless cello in photoshoot calamity cover-up
It was a photoshoot straight out of a PR comic strip and the stuff of public relations nightmares.
So when we first learned about the calamitous fate of a PR photo session, in which a priceless Stradivarius cello fell off a display table and broke in two, we did admittedly have one or two chuckles amongst […]
305, 2012
Water companies fumble with feeble excuses
It has been dubbed the wettest drought in history. People are being forced to put sandbags outside their homes. At the same time, the public is being urged to conserve water because of severe shortages of supply.
Somehow it seems that the water companies have completely lost their PR marbles, as they persist in fobbing us […]
2404, 2012
Olympic sleep pods an ‘overnight’ PR sensation
With newspapers gearing up for a deluge of Olympics-related public relations stories during the countdown to the London 2012 games, the competition is now steadily hotting up between PR practitioners to come up with the most imaginative and eye-catching Olympic story.
And the pick of the bunch that we’ve seen so far has to be data […]
2304, 2012
Why Wolverhampton Wanderers’ relegation is new chapter for PR disasters
I bet Gerald Ratner is breathing a huge sigh of relief today.
Because a new chapter is being hastily added to the encyclopaedia of PR disasters and it will be dedicated to Wolverhampton Wanderers’ owner Steve Morgan.
For years, Ratner’s self-induced, overnight obliteration of his high street jewellery store empire has been held up by most PR […]