12th February 2020
What would you do if you got a phone call from a client saying that they’d had a call from a reporter on BBC 2’s Newsnight (the heavyweight news programme requested an interview for a film package ahead of a studio discussion on that night’s programme)?
When Dan Marshall from Absolute Recruitment in Crewe called me […]
Every now and then you come across something that is just pure marketing genius and simply far too good not to share.
And one example that we couldn’t resist giving a mention has not only left many people in fits of laughter but has also served as the perfect illustration of how to make creative use […]
Following much of the recent debate about the future of Facebook as a viable long-term business model, many of us in the PR fraternity have been openly speculating as to where Twitter is planning to take its own rival social networking service.
However, now that the microblogging site has successfully completed the trial of its first […]
Amongst the many adjectives and superlatives we’d use to describe a truly great PR practitioner we would almost certainly have to include the words ‘quick-thinking’, ‘crafty’ and ‘opportunistic’ near the very top of our list.
And nothing captures the essence of precisely what we mean more than the cunning PR minds at Fiat Group’s Swedish headquarters […]
With barely hours to go before the much-hyped flotation of Facebook shares on the US stock market, yet another leading company has announced plans to stop advertising on the platform, reigniting the debate about what the future holds for the social network as an ongoing business concern.
US car manufacturing giant General Motors is the latest […]
If, like me, cold calling new business prospects strikes terror in your heart, then maybe we can both learn a thing or two from Sherlock.
The Sherlock in question is actually a fella called Mark Hessey from the Irongate Group.
I got an email from Mark one Friday afternoon that essentially asked if I was the Paul […]
It was a photoshoot straight out of a PR comic strip and the stuff of public relations nightmares.
So when we first learned about the calamitous fate of a PR photo session, in which a priceless Stradivarius cello fell off a display table and broke in two, we did admittedly have one or two chuckles amongst […]
It has been dubbed the wettest drought in history. People are being forced to put sandbags outside their homes. At the same time, the public is being urged to conserve water because of severe shortages of supply.
Somehow it seems that the water companies have completely lost their PR marbles, as they persist in fobbing us […]
With newspapers gearing up for a deluge of Olympics-related public relations stories during the countdown to the London 2012 games, the competition is now steadily hotting up between PR practitioners to come up with the most imaginative and eye-catching Olympic story.
And the pick of the bunch that we’ve seen so far has to be data […]
I bet Gerald Ratner is breathing a huge sigh of relief today.
Because a new chapter is being hastily added to the encyclopaedia of PR disasters and it will be dedicated to Wolverhampton Wanderers’ owner Steve Morgan.
For years, Ratner’s self-induced, overnight obliteration of his high street jewellery store empire has been held up by most PR […]
We may have seen it time and time before – yet despite all the high-profile stories it is still astonishing to think that many employees are still blissfully unaware of the dangers of airing grievances about their work on social networking sites, such as Facebook and Twitter.
And now the latest case to hit the headlines […]
If you’re a frequent visitor to our blog then you’ll be familiar with the many PR stories that we have covered about Danish toy manufacturer Lego – including the Lego Christmas tree and Lego album covers.
The prolific PR team that helps to promote the company’s line of children’s toys, video games and theme parks, seemingly never tires of […]