207, 2012

What’s it going to take to stop people screwing up on social media?

By |2nd July 2012|Social media, Twitter|Comments Off on What’s it going to take to stop people screwing up on social media?

Here we go again – another story about a big news announcement scuppered by a leak on Twitter.

The latest gaffe concerns Birmingham City’s appointment of new manager Lee Clark.

The evening before the Championship football club was due to unveil the former Huddersfield Town boss as its new manager, Clark’s son Jack let the cat out […]

2806, 2012

Follow up on your Facebook following

By |28th June 2012|Facebook|Comments Off on Follow up on your Facebook following

Too few companies are failing to exploit the true PR potential of their Facebook business presence by neglecting to follow up on people who click on the ‘Like’ button when visiting their branded pages on the social network.

Somehow, it would seem, many businesses still think that success in social media simply boils down to merely […]

2606, 2012

Why we said no to BBC’s Newsnight

By |26th June 2012|PR|4 Comments

What would you do if you got a phone call from a client saying that they’d had a call from a reporter on BBC 2’s Newsnight (the heavyweight news programme requested an interview for a film package ahead of a studio discussion on that night’s programme)?

When Dan Marshall from Absolute Recruitment in Crewe called me […]

1806, 2012

OMG: What an advertisement for PR!

By |18th June 2012|Copywriting|Comments Off on OMG: What an advertisement for PR!

Every now and then you come across something that is just pure marketing genius and simply far too good not to share.

And one example that we couldn’t resist giving a mention has not only left many people in fits of laughter but has also served as the perfect illustration of how to make creative use […]

1406, 2012

Twitter hashtag trial highlights PR potential

By |14th June 2012|Facebook, PR, Twitter|2 Comments

Following much of the recent debate about the future of Facebook as a viable long-term business model, many of us in the PR fraternity have been openly speculating as to where Twitter is planning to take its own rival social networking service.

However, now that the microblogging site has successfully completed the trial of its first […]

706, 2012

How the Beeb got it so wrong

By |7th June 2012|PR disaster, Social media, Twitter|Comments Off on How the Beeb got it so wrong

It was the BBC’s perfect PR opportunity to showcase its credentials in a year in which it would play a pivotal role in covering several major broadcasting events.

But after a weekend of endless puerile commentary, inane stunts and dumbed-down celebrity-driven drivel, the corporation’s reputation is once again on the line following an avalanche of complaints […]

2105, 2012

Fiat photobombing prank the perfect picture of PR

By |21st May 2012|PR stunts|Comments Off on Fiat photobombing prank the perfect picture of PR

Amongst the many adjectives and superlatives we’d use to describe a truly great PR practitioner we would almost certainly have to include the words ‘quick-thinking’, ‘crafty’ and ‘opportunistic’ near the very top of our list.

And nothing captures the essence of precisely what we mean more than the cunning PR minds at Fiat Group’s Swedish headquarters […]

1705, 2012

What Facebook advertising failures mean for PR

By |17th May 2012|Facebook, PR|Comments Off on What Facebook advertising failures mean for PR

With barely hours to go before the much-hyped flotation of Facebook shares on the US stock market, yet another leading company has announced plans to stop advertising on the platform, reigniting the debate about what the future holds for the social network as an ongoing business concern.

US car manufacturing giant General Motors is the latest […]

905, 2012

Every business needs a bit of Sherlock

By |9th May 2012|New business, PR|Comments Off on Every business needs a bit of Sherlock

If, like me, cold calling new business prospects strikes terror in your heart, then maybe we can both learn a thing or two from Sherlock.

The Sherlock in question is actually a fella called Mark Hessey from the Irongate Group.

I got an email from Mark one Friday afternoon that essentially asked if I was the Paul […]

705, 2012

Priceless cello in photoshoot calamity cover-up

By |7th May 2012|PR disaster|Comments Off on Priceless cello in photoshoot calamity cover-up

It was a photoshoot straight out of a PR comic strip and the stuff of public relations nightmares.

So when we first learned about the calamitous fate of a PR photo session, in which a priceless Stradivarius cello fell off a display table and broke in two, we did admittedly have one or two chuckles amongst […]

305, 2012

Water companies fumble with feeble excuses

By |3rd May 2012|PR disaster|Comments Off on Water companies fumble with feeble excuses

It has been dubbed the wettest drought in history. People are being forced to put sandbags outside their homes. At the same time, the public is being urged to conserve water because of severe shortages of supply.

Somehow it seems that the water companies have completely lost their PR marbles, as they persist in fobbing us […]

2404, 2012

Olympic sleep pods an ‘overnight’ PR sensation

By |24th April 2012|PR|Comments Off on Olympic sleep pods an ‘overnight’ PR sensation

With newspapers gearing up for a deluge of Olympics-related public relations stories during the countdown to the London 2012 games, the competition is now steadily hotting up between PR practitioners to come up with the most imaginative and eye-catching Olympic story.

And the pick of the bunch that we’ve seen so far has to be data […]

2304, 2012

Why Wolverhampton Wanderers’ relegation is new chapter for PR disasters

By |23rd April 2012|PR disaster|Comments Off on Why Wolverhampton Wanderers’ relegation is new chapter for PR disasters

I bet Gerald Ratner is breathing a huge sigh of relief today.

Because a new chapter is being hastily added to the encyclopaedia of PR disasters and it will be dedicated to Wolverhampton Wanderers’ owner Steve Morgan.

For years, Ratner’s self-induced, overnight obliteration of his high street jewellery store empire has been held up by most PR […]

1304, 2012

Foul-mouthed Facebook bus drivers in PR hot water

By |13th April 2012|Crisis PR, Facebook, Twitter|Comments Off on Foul-mouthed Facebook bus drivers in PR hot water

We may have seen it time and time before – yet despite all the high-profile stories it is still astonishing to think that many employees are still blissfully unaware of the dangers of airing grievances about their work on social networking sites, such as Facebook and Twitter.

And now the latest case to hit the headlines […]

304, 2012

One shell of a way to crab media attention

By |3rd April 2012|PR|Comments Off on One shell of a way to crab media attention

If you’re a frequent visitor to our blog then you’ll be familiar with the many PR stories that we have covered about Danish toy manufacturer Lego – including the Lego Christmas tree and Lego album covers.

The prolific PR team that helps to promote the company’s line of children’s toys, video games and theme parks, seemingly never tires of […]