Stuff that PR consultants just do
25th April 2023
We may have seen it time and time before – yet despite all the high-profile stories it is still astonishing to think that many employees are still blissfully unaware of the dangers of airing grievances about their work on social networking sites, such as Facebook and Twitter.
And now the latest case to hit the headlines […]
If you’re a frequent visitor to our blog then you’ll be familiar with the many PR stories that we have covered about Danish toy manufacturer Lego – including the Lego Christmas tree and Lego album covers.
The prolific PR team that helps to promote the company’s line of children’s toys, video games and theme parks, seemingly never tires of […]
To say I’m chuffed is an understatement.
Today the Drum magazine has unveiled a list of the Top 50 Freelancers in the UK and my name is amongst them.
The magazine holds an annual poll to find the best marketing freelancers in the industry and the 2012 list has been unveiled in a special supplement.
It’s the second […]
With just a few days to go before businesses are forced by Facebook into using a new format for their branded pages, we’ve decided to take a closer look at the implications of Facebook Timeline for PR campaigns that make use of the social networking platform.
If you’re a Facebook user, you may have noticed that […]
When it comes to giving your website a welcome boost in the search engine rankings, as public relations professionals we’ve long been aware of just how important online PR is to your search engine optimisation.
But, according to the results of a new survey, it would seem that public relations and search engine optimisation consultants are […]
One of the best things about working in PR is that you get the chance to inject a bit of fun and frivolity into what can often otherwise be a very dull and dreary news agenda.
Giving readers entertainment is as important to newspapers as serious news reporting. And so journalists and editors are always on […]
They may well have come up with a novel way to sell advertising, but ultimately it will be the PR value of their proposition that will end up sending sales of their ad face painting service through the roof.
That’s our assessment of a new business venture conceived by two recent Cambridge graduates as a way […]
At Octopus PR, before we send out any of our public relations material, we always get it checked out by our own regular proofreader first.
And it’s not hard to see why we do when you look at the PR humiliation that the UK’s official tourist board has suffered as a result of an embarrassing proofo […]
It’s a dilemma that every one of us in PR has to face from time to time. You’re sitting on a campaign idea that you know is going to upset a few people, but it’s simply just so good that you feel you really have to run with it.
This is exactly the issue that the […]
When Croydon resident James Naylor decided to set up a company offering guided tours of his home town, few people would have thought he stood a chance of making it a genuine business success.
But, as we’ve discovered time and time again with our own clients, sometimes it’s the most unconventional of business ideas that go […]
You’d think that MPs of all people would’ve learnt the very fundamental public relations lessons by now.
Yet after a story emerged from the Palace of Westminster, in which the House of Commons banned a beer called Top Totty from its members bar, it would seem that for many politicians the PR penny still hasn’t yet […]
Any media story showing that you deliver great customer service and that you listen to your customers is undoubtedly amongst the best PR you can ever have.
So grocery chain Sainsbury’s must be particularly delighted with the way the national press has picked up on the story of how it renamed its 75p loaf of Tiger […]
It is perhaps fair to say that in virtually all forms of marketing, with PR being no exception, some campaigns just don’t go according to plan no matter how well conceived they are.
Sometimes it’s a case of the right campaign, but at the wrong moment.
Sometimes, particularly in PR, you’re never quite 100% sure what you […]
At Octopus PR, we often see stories in the media about results of research or surveys into current lifestyle trends and wonder just how much of them is fact and how much is just plain PR fiction.
Take, for example, the story that appears at this time every single year about a study which claims that […]
As PR practitioners, we’d like to say that there’s little we wouldn’t be prepared to do to help preserve or improve the reputation of our clients.
But we’re not entirely convinced that we’d have the courage shown by Zambia’s tourism minister, Given Lubinda, who helped his country out by doing a PR stunt in the very […]