Stuff that PR consultants just do
25th April 2023
As Diane Abbott and Ed Miliband have proved, people in the public eye are only ever one tweet away from, at best, embarrassment or, in a worst case scenario, a full media storm.
That tweet by the Hackney North and Stoke Newington MP in the wake of the verdicts in the murder trial of Stephen Lawrence […]
If there’s one thing we stress above all else to anyone engaged in a Twitter social media campaign then it is always ‘think before you tweet’.
So imagine our surprise when a maladministered tweet on behalf of Plumpton Racecourse ended up giving the sporting venue invaluable positive publicity and a significant boost to the number of […]
One of the most valuable skills that any public relations practitioner can have is the ability to spot the positive PR potential in virtually any unfavourable situation.
So you can imagine how impressed we were by a Sussex printing business, which has just turned a police complaint about a pair of £95 vintage chairs on display […]
Plain daft idea or not, you have to take your hat off to Dutch air carrier KLM for getting 5-star publicity following the announcement of a new system that will allows passengers to share each others’ social media profiles.
The airline is calling the service Meet & Seat, which will give customers the option to choose […]
As PR peeps, we work extremely hard to raise the profile of our clients in any way we can. But for some people, such as Olympic gold-winning cyclist Sir Chris Hoy, becoming centre of media attention seems to come entirely by accident.
The 35-year old Scot has just become one of the leading topics of conversation amongst […]
I’d love to take full credit for adopting tactics favoured by PR and marketing legends Saatchi & Saatchi in getting one of my clients some fantastic coverage this year.
However, it’s as much to do with my client’s eleventh hour approach to approving press releases which has inadvertently resulted in such prominent coverage.
Let me explain.
Saatchi & […]
Few in the PR fraternity would dispute that a well-conceived publicity stunt is one of the best ways of getting widespread media exposure.
But as an Australian regional development agency discovered at its peril, if you’re going to put yourself in the media spotlight then at least make sure that it is for the right reason.
Advantage […]
In virtually any form of marketing, one of the most effective ways to capture consumers’ attention is to tie your campaign into prominent calendar, seasonal and news events, such as a royal wedding, Halloween or the summer holidays.
So it is good to see that many companies are currently taking advantage of the opportunity during this […]
If you’re a regular reader of this blog you’ll know that I’m a huge fan of Lego…well it’s PR to be more precise.
I doff my cap to the bright sparks who never cease to amaze me with their brilliance in using the toy bricks to come up with clever stunts that get brilliant media coverage.
There […]
Just last July we talked about how hotels at home and abroad were offering guests sweeteners, such as free meals and room upgrades, in exchange for positive reviews on online travel consumer resource TripAdvisor.
But according to several recent newspaper reports, it seems that many guests are also adopting similar unscrupulous PR tactics by using threats […]
If you haven’t yet heard of Google+, the search giant’s fledgling social network based on a similar model to Facebook, then you’re very much not alone.
However, few people will have failed to notice one of the platform’s key features, the +1 button, which has been increasingly popping up in Google’s results pages recently and works […]
We in the public relations industry have long been aware of the importance of using PR methods to increase a website’s search engine ranking.
But now, it seems, Google has taken the concept one step further by introducing new functionality that takes comments posted to websites via social sites, such as Facebook and Disqus, into account […]
Why do so many people fall for the same-old PR trap of giving someone or something publicity just because they say or do something that flies in the face of convention?
But if you have anything to do with Colombia Pictures, the company behind a new film portraying William Shakespeare as a fraud, it’s unlikely that […]