Stuff that PR consultants just do
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University of Derby student Callum Bilton has been working with us to gain valuable work experience and here’s the five things he’s learned about PR.
As my time at university comes to an end, the question of “what next?” looms ominously. Studying Professional Writing at the University of Derby for the past three years has allowed me to sample various writing styles and industries, such as journalism, film, television and radio, but it is the world of PR that has piqued my interest. But why? And what even is PR, really?
As I began my work placement with Derby-based Octopus PR, I realised that, as an industry, PR can be hard to pin down. It is all-encompassing in terms of writing and is never an exact science; it requires in many ways a veritable cocktail of preparation, planning, confidence, faith and intuition. In short, PR is about maintaining a brand’s or product’s reputation, generating public interest and ultimately allowing a product to reach as many of its potential customers as possible.
As Octopus PR helped me to dip my toe into the PR water, it appeared inviting if a little murky. I find myself in the strange position of knowing more than the layman while still being greener than the proverbial cabbage in industry terms. The great thing about PR is that it is possible for anyone to improve their own business by following a few easy tips. So, in light of my humble experience, here are my top five tips for good PR.
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