27th June 2021
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This phrase – attributed to John Wanamaker, considered one of the pioneers of early marketing – is one that has haunted marketing for decades. But a recent marketing campaign I managed using a simple marketing hack has shown EXACTLY […]
This is a guest blog by Joanna Roberts who attended a seminar I gave to undergraduates at Keele University about getting into marketing.
I find it ironic that I hope to find a job in the marketing
industry, yet I’m not brilliant when it comes to selling myself. So when I found out about an event being held at my […]
This is a guest blog by Adwoa Brobbey who attended a seminar I gave to undergraduates at Keele University about getting into marketing.
One step forward…
As a marketing student and later, hopefully, a marketeer, anything that can help me gain knowledge and an edge in this exciting, competitive industry is always accelerating and walking to the presentation […]