Journalists are customers, not the enemy

PRs can build better relationships with journalists if they think of them as customers.

That’s a hugely contentious statement that will stick in the craw of some on both sides of the divide, but the reality is that PRs won’t achieve anything for their clients if they’re not focused on delivering a great service to their […]

By |27th January 2021|Customer service, Journalists, Long reads, PR|Comments Off on Journalists are customers, not the enemy

Jurassic PR-ark: M&S smiley dinosaur sketch a monster PR hit

It can only be what you’d describe as ‘smiles all round’ amongst the PR team at Marks & Spencer after they turned the artistic talents of one of its customer service advisors into a headline-grabbing news story.

When a disgruntled customer made a cheeky request for a drawing of a smiley dinosaur in compensation for being […]

By |14th September 2011|Customer service, PR|0 Comments