Stuff that PR consultants just do
25th April 2023
The National Lottery’s comms team should be sacked
Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.
But, 12 months on, if the same team who were responsible for such an […]
Sorting the factual from the fake news
Following my recent piece about fake news, the phenomenon has continued to wreak havoc across the web, including in the recent UK general election. But steps are being taken to help the public to distinguish whether online articles are true or not.
As reported by the BBC, Facebook has launched a nationwide campaign to raise awareness […]
Trump V Clinton – the battle of the brand names
Is the US presidential election going to be won on the policies being put forward by the two candidates, or are we witnessing a personal brand showdown?
It’s official: we live in an era where your name is your brand – from your social profile to your designer jewellery range. But, in politics, where you’d expect […]