27th January 2021
Almost exactly a year ago, I praised the National Lottery’s PR team for an outstanding performance at the Rio Olympic Games, which, in my opinion, outshone the achievements of the likes of Sir Mo Farah, Sir Jason Kenny and the Brownlee brothers.
But, 12 months on, if the same team who were responsible for such an […]
Is the US presidential election going to be won on the policies being put forward by the two candidates, or are we witnessing a personal brand showdown?
It’s official: we live in an era where your name is your brand – from your social profile to your designer jewellery range. But, in politics, where you’d expect […]