Sorting the factual from the fake news

Following my recent piece about fake news, the phenomenon has continued to wreak havoc across the web, including in the recent UK general election. But steps are being taken to help the public to distinguish whether online articles are true or not.

As reported by the BBC, Facebook has launched a nationwide campaign to raise awareness […]

By |7th July 2017|Brands, Facebook, Social media, Twitter, YouTube|Comments Off on Sorting the factual from the fake news

#IceIceSurrey the hottest PR tweet

A sense of humour is not something you would generally associate with the police. Yet one particular police force has just shown us that putting a jocular spin on things can sometimes help get the message across about a serious matter.

Surrey Police has just raised a big smile amongst its Twitter followers after it sent […]

By |12th December 2012|PR, Social media, Twitter|Comments Off on #IceIceSurrey the hottest PR tweet

Fans furious at O’Hara howler tweets

For those of you who don’t know much about me personally, I am a very proud and fanatical supporter of Wolverhampton Wanderers football club.

But I have to say that I was more embarrassed than proud when I recently heard that one of my beloved team’s players had made a monkey out of the club by […]

By |7th December 2012|PR disaster, Social media, Twitter|2 Comments

Tweet delete no PR saviour

For those of you who think that Twitter’s message deletion facility is the perfect get-out-of-jail card against misguided Tweets that you post in haste then think again.

Once you’ve clicked on the ‘Send’ button and released your message into the public domain it could already be too late to remove it before someone retweets your post […]

By |4th October 2012|PR disaster, Social media, Twitter|Comments Off on Tweet delete no PR saviour

Use Twitter hashtags at your PR peril

If you’ve ever considered making use of the Twitter hashtag as part of a social media campaign then you’d wise to consider the dangers of hashtag hijacking before putting your company reputation at the mercy of a cynical online community.

Sometimes it can almost seem that for every successful hashtag marketing endeavour there is another one […]

By |24th September 2012|PR disaster, Social media, Twitter|Comments Off on Use Twitter hashtags at your PR peril

New social media insurance highlights risks to reputation

Imagine that someone hacked into your Facebook, LinkedIn or Twitter account and started posting malicious or derogatory comments using your personal or business profile.

Not only could the damage to your reputation be catastrophic, but you could also face a lengthy uphill battle to regain control of your account and bring legal action against the hackers […]

By |18th September 2012|Facebook, LinkedIn, Smart marketing, Twitter|Comments Off on New social media insurance highlights risks to reputation

Time your Tweets for top Twitter results

Ever noticed how some of your Twitter messages generate lots of interest while others almost vanish into the ether with little apparent impact or response?

Well, according to URL redirection and social bookmarking service bitly, the timing of your Tweets may be a far more significant factor than you think.

The company, which provides the default link […]

By |22nd August 2012|Facebook, Social media, Twitter|Comments Off on Time your Tweets for top Twitter results

Twitter worth more than Olympic gold

Following Team GB’s astounding success at London 2012, you’d no doubt expect a long line of sponsors queuing up to sign lucrative contracts with our Olympic medal winners.

And you’d be right.

But if you thought that scale of success at the games was a measure of each Olympic athlete’s earning potential then you’d most definitely be […]

By |16th August 2012|PR, Social media, Twitter|Comments Off on Twitter worth more than Olympic gold

Phoney Facebook Likes undermine PR potential

With a long list of successful Facebook and Twitter campaigns already behind us, social media activity has firmly established itself as part of the service that we offer many of our clients.

But, although we remain keen advocates of Facebook as a public relations tool, one aspect of the social networking site has recently given us […]

By |9th August 2012|Facebook, PR, Social media, Twitter|Comments Off on Phoney Facebook Likes undermine PR potential

Five simple mistakes to avoid on Twitter

Whenever a prospective client approaches us about our services, we always ask them whether they would like us to manage their Twitter account as part of a wider online PR campaign.

Yet you wouldn’t believe just how many times a new client will tell us that, having already tried the microblogging platform, they think that Twitter […]

By |18th July 2012|PR, Twitter|Comments Off on Five simple mistakes to avoid on Twitter

What’s it going to take to stop people screwing up on social media?

Here we go again – another story about a big news announcement scuppered by a leak on Twitter.

The latest gaffe concerns Birmingham City’s appointment of new manager Lee Clark.

The evening before the Championship football club was due to unveil the former Huddersfield Town boss as its new manager, Clark’s son Jack let the cat out […]

By |2nd July 2012|Social media, Twitter|Comments Off on What’s it going to take to stop people screwing up on social media?

Twitter hashtag trial highlights PR potential

Following much of the recent debate about the future of Facebook as a viable long-term business model, many of us in the PR fraternity have been openly speculating as to where Twitter is planning to take its own rival social networking service.

However, now that the microblogging site has successfully completed the trial of its first […]

By |14th June 2012|Facebook, PR, Twitter|2 Comments

How the Beeb got it so wrong

It was the BBC’s perfect PR opportunity to showcase its credentials in a year in which it would play a pivotal role in covering several major broadcasting events.

But after a weekend of endless puerile commentary, inane stunts and dumbed-down celebrity-driven drivel, the corporation’s reputation is once again on the line following an avalanche of complaints […]

By |7th June 2012|PR disaster, Social media, Twitter|Comments Off on How the Beeb got it so wrong

Foul-mouthed Facebook bus drivers in PR hot water

We may have seen it time and time before – yet despite all the high-profile stories it is still astonishing to think that many employees are still blissfully unaware of the dangers of airing grievances about their work on social networking sites, such as Facebook and Twitter.

And now the latest case to hit the headlines […]

By |13th April 2012|Crisis PR, Facebook, Twitter|Comments Off on Foul-mouthed Facebook bus drivers in PR hot water

One thing Stan Collymore and I have in common

I never thought I’d have much in common with footballer-turned media pundit Stan Collymore. But this week I think we’re both glad justice has been done after a university student was convicted of racially abusing the former Liverpool and England striker on social media website Twitter.

Law undergraduate Joshua Cryer was given a two-year suspended sentence […]

By |23rd March 2012|Social media, Twitter|Comments Off on One thing Stan Collymore and I have in common