Protesters do Shakespeare fraud film a PR favour

Why do so many people fall for the same-old PR trap of giving someone or something publicity just because they say or do something that flies in the face of convention?

But if you have anything to do with Colombia Pictures, the company behind a new film portraying William Shakespeare as a fraud, it’s unlikely that […]

By |27th October 2011|PR|0 Comments

Getting permission for press releases

Obtaining permission to include mentions and quotes from third party companies in your clients’ press releases or case studies is a fundamental part of the PR person’s lot. It therefore took me by surprise this week when a client was so amazed that it was even possible, let alone standard practice.

I’ve been working with a […]

By |21st October 2011|PR|0 Comments

A question of PR principle

Recent reports of sophisticated public relations attacks on current affairs programmes, such as Panorama and Dispatches, will inevitably lead to questions within the PR industry about the morality of such practices by the agencies behind them.

So what exactly has been going on?

According to a report in The Guardian, companies and public sector bodies that have […]

By |20th October 2011|PR, PR stunts, Uncategorized|0 Comments

He didn’t know he was sitting on a PR gold mine … but he does now!

I had a coffee with an Independent Financial Advisor (IFA) mate of mine yesterday and was chuffed to hear he had become a regular guest on his local BBC radio station.

Once a month Ed pops into the Breakfast show to take calls from listeners about all manner of issues relating to investments, savings and pensions. […]

By |14th October 2011|PR, Smart marketing|0 Comments

Success in social media needs know-how

To virtually any business with an online presence the PR value of social networking sites, such as Facebook and Twitter, should be pretty obvious by now.

And this is clearly reflected in the number of organisations that are now using social media in some form or another as part of a wider marketing strategy.

Yet there is […]

By |13th October 2011|Facebook, PR, Social media, Twitter|0 Comments

A chance comments turns in to great publicity

Here’s a great example of why I love PR.

Something that appeared to be so run-of-the-mill that it only got mentioned as an after-thought at the end of a marketing meeting actually turned in to great publicity for a client.

Amy from Heywoods happened to mention that children from a local primary school were due in the […]

By |7th October 2011|PR|0 Comments

Obnoxious Ozzie retailer pushes its PR luck

Is all publicity is good publicity?

Us PR peeps often say it with a pinch of salt, even though there is a strong element of truth behind it.

Yet an Australian clothing retailer appears to have taken the famous PR proverb quite literally with what could possibly be one of the worst cases of customer service in history.

During […]

By |5th October 2011|Crisis PR, PR|0 Comments

Don’t neglect your internal PR

If new research by the Charted Institute of Public Relations (CIPR) is anything to go by then its findings should serve as a much-needed wake-up call to PR practitioners who have been guilty of neglecting their internal communications strategies.

The results of the study will be presented at the forthcoming CIPR Inside Annual Conference taking place […]

By |28th September 2011|PR|0 Comments

Stop selling and start talking to me again

There are a couple of folks I follow on Twitter because I genuinely want to hear what they have to say because they’re interesting and thought-provoking.

But, just recently, they’ve gone into sell, sell, sell mode and their pearls of wisdom are being drowned out by the constant din of their sales messages. It’s getting so […]

By |22nd September 2011|PR, Twitter|0 Comments

Sportswear riot comment a PR winner

When high-street sportswear retailer JD Sports published the costs of the damage caused by last month’s rioting, it finally dared to make the remark that many PR professionals were surprised it hadn’t made sooner.

When the company announced a loss of £700,000 in stock as a result of the August riots, JD Sports chairman Peter Cowgill […]

By |22nd September 2011|PR|0 Comments

How an innocuous picture makes national news

Have you ever wondered how a seemingly non-story ends up in the national news? This might give you a valuable insight.

For those of you who don’t know, I’m a huge Wolves fan and avidly read a fans’ forum called The Wolf.

Earlier this week under the header God is a Wolves Fan one supporter posted a […]

By |16th September 2011|Facebook, PR, Social media, Twitter|0 Comments

Jurassic PR-ark: M&S smiley dinosaur sketch a monster PR hit

It can only be what you’d describe as ‘smiles all round’ amongst the PR team at Marks & Spencer after they turned the artistic talents of one of its customer service advisors into a headline-grabbing news story.

When a disgruntled customer made a cheeky request for a drawing of a smiley dinosaur in compensation for being […]

By |14th September 2011|Customer service, PR|0 Comments

Give journalists what they want

The primary objective of any public relations press campaign is to raise awareness of your client, their products or their services by securing positive news coverage that is relevant to the target audience you are trying to reach.

But the problem for many PR agencies is that they are coming under increasing pressure from CEOs and […]

By |8th September 2011|PR|0 Comments

Recall gives Nurofen a PR headache

What PR lessons has consumer product manufacturer Reckitt Benckiser learnt from the embarrassing saga, in which it was forced to recall tampered packs of its Nurofen Plus pain formula from the chemist and supermarket shelves?

On first impression, you’d probably think that the PR profession would sympathise with the company, given that sabotage rather than something […]

By |2nd September 2011|Crisis PR, PR|0 Comments

Loss of Apple’s Jobs a PR setback

So we’ve finally got the breaking news from computer giant Apple that we’ve all been expecting for a long time: the sad announcement that Steve Jobs is to step down as CEO because of his deteriorating health condition.
Shares in Apple Corp fell sharply immediately following the company statement, amid fears about the long-term direction of […]

By |25th August 2011|PR|0 Comments