27th June 2021
Glowing reviews on TripAdvisor about your hotel, B&B or restaurant can do wonders for business.
But, as we’ve so often seen time and time again, if those reviews have been manufactured with the self-serving purpose of misleading potential customers then it could spell PR disaster for virtually any establishment that gets caught red-handed.
We always advise clients […]
We pretty well all know by now the enormous value that positive coverage in the national media can bring to practically any organisation.
So when you’re a small business, such as Carron Fish Bar in north-east Scotland, making the headlines just once in the national newspapers is a significant accomplishment, but making it twice is a […]
When a hilarious news story about a Spanish pensioner’s botched repair to a 19th century church fresco made international headlines, virtually everyone in the public relations community knew exactly what to expect in the following few days.
Last week, TV and newspaper correspondents from around the world descended on the small town of Borja in the […]
Although we’ve been plying our trade for more than 15 years now, it never ceases to amaze us just how many people have misconceptions about PR and how many clients still have misguided expectations of what we can and cannot do as a public relations agency.
Perhaps the most common misunderstanding that we find is that […]
As the maker of a table-top football game from a bygone age, Subbuteo could hardly be described as a brand at the centre of media attention in recent years.
But when the opportunity finally came to get its name in the headlines once again, the once-popular children’s toy can only be congratulated by taking advantage of […]
What would you do if you got a phone call from a client saying that they’d had a call from a reporter on BBC 2’s Newsnight (the heavyweight news programme requested an interview for a film package ahead of a studio discussion on that night’s programme)?
When Dan Marshall from Absolute Recruitment in Crewe called me […]
Following much of the recent debate about the future of Facebook as a viable long-term business model, many of us in the PR fraternity have been openly speculating as to where Twitter is planning to take its own rival social networking service.
However, now that the microblogging site has successfully completed the trial of its first […]
With barely hours to go before the much-hyped flotation of Facebook shares on the US stock market, yet another leading company has announced plans to stop advertising on the platform, reigniting the debate about what the future holds for the social network as an ongoing business concern.
US car manufacturing giant General Motors is the latest […]
If, like me, cold calling new business prospects strikes terror in your heart, then maybe we can both learn a thing or two from Sherlock.
The Sherlock in question is actually a fella called Mark Hessey from the Irongate Group.
I got an email from Mark one Friday afternoon that essentially asked if I was the Paul […]