TripAdvisor cheat trips up on fake hotel reviews

Glowing reviews on TripAdvisor about your hotel, B&B or restaurant can do wonders for business.

But, as we’ve so often seen time and time again, if those reviews have been manufactured with the self-serving purpose of misleading potential customers then it could spell PR disaster for virtually any establishment that gets caught red-handed.

We always advise clients […]

By |9th October 2012|PR, PR disaster|Comments Off on TripAdvisor cheat trips up on fake hotel reviews

Mars bar chippie no PR small fry

We pretty well all know by now the enormous value that positive coverage in the national media can bring to practically any organisation.

So when you’re a small business, such as Carron Fish Bar in north-east Scotland, making the headlines just once in the national newspapers is a significant accomplishment, but making it twice is a […]

By |7th October 2012|PR|Comments Off on Mars bar chippie no PR small fry

Five simple steps to kick-start your PR career

A career in public relations is both an exciting and rewarding one. And, going by the number of times we get asked about how we first managed to get our feet through the door, it still remains a profession that many people yearn for.

So, with many of this year’s graduates still looking for meaningful full-time […]

By |12th September 2012|PR|Comments Off on Five simple steps to kick-start your PR career

Farcical fresco restoration a PR masterpiece

When a hilarious news story about a Spanish pensioner’s botched repair to a 19th century church fresco made international headlines, virtually everyone in the public relations community knew exactly what to expect in the following few days.

Last week, TV and newspaper correspondents from around the world descended on the small town of Borja in the […]

By |30th August 2012|PR|Comments Off on Farcical fresco restoration a PR masterpiece

Twitter worth more than Olympic gold

Following Team GB’s astounding success at London 2012, you’d no doubt expect a long line of sponsors queuing up to sign lucrative contracts with our Olympic medal winners.

And you’d be right.

But if you thought that scale of success at the games was a measure of each Olympic athlete’s earning potential then you’d most definitely be […]

By |16th August 2012|PR, Social media, Twitter|Comments Off on Twitter worth more than Olympic gold

Phoney Facebook Likes undermine PR potential

With a long list of successful Facebook and Twitter campaigns already behind us, social media activity has firmly established itself as part of the service that we offer many of our clients.

But, although we remain keen advocates of Facebook as a public relations tool, one aspect of the social networking site has recently given us […]

By |9th August 2012|Facebook, PR, Social media, Twitter|Comments Off on Phoney Facebook Likes undermine PR potential

If you’re gonna book it, don’t Thomas Cook it

To many people outside our profession, practising PR is just a simple routine process of writing press releases, issuing company statements and making a few phone calls.

If only it were that simple.

Take, for example, the case of troubled holiday business Thomas Cook, which is currently in the throes of another major PR crisis after hundreds […]

By |25th July 2012|Crisis PR, PR, Social media|Comments Off on If you’re gonna book it, don’t Thomas Cook it

The misconceptions many people still have about PR

Although we’ve been plying our trade for more than 15 years now, it never ceases to amaze us just how many people have misconceptions about PR and how many clients still have misguided expectations of what we can and cannot do as a public relations agency.

Perhaps the most common misunderstanding that we find is that […]

By |24th July 2012|PR|Comments Off on The misconceptions many people still have about PR

Five simple mistakes to avoid on Twitter

Whenever a prospective client approaches us about our services, we always ask them whether they would like us to manage their Twitter account as part of a wider online PR campaign.

Yet you wouldn’t believe just how many times a new client will tell us that, having already tried the microblogging platform, they think that Twitter […]

By |18th July 2012|PR, Twitter|Comments Off on Five simple mistakes to avoid on Twitter

Subbuteo scores PR winner against Glasgow Rangers

As the maker of a table-top football game from a bygone age, Subbuteo could hardly be described as a brand at the centre of media attention in recent years.

But when the opportunity finally came to get its name in the headlines once again, the once-popular children’s toy can only be congratulated by taking advantage of […]

By |10th July 2012|PR|Comments Off on Subbuteo scores PR winner against Glasgow Rangers

Facebook tiger tug challenge a roaring PR success

If you’re a regular visitor to this blog then you’ll no doubt have noticed just how much we love talking about social media and just how much it has changed the way we practise PR.

But when you consider the stunning results that a well-executed social media campaign can achieve then it’s not particularly hard to […]

By |4th July 2012|Facebook, PR, Social media, YouTube|Comments Off on Facebook tiger tug challenge a roaring PR success

Why we said no to BBC’s Newsnight

What would you do if you got a phone call from a client saying that they’d had a call from a reporter on BBC 2’s Newsnight (the heavyweight news programme requested an interview for a film package ahead of a studio discussion on that night’s programme)?

When Dan Marshall from Absolute Recruitment in Crewe called me […]

By |26th June 2012|PR|4 Comments

Twitter hashtag trial highlights PR potential

Following much of the recent debate about the future of Facebook as a viable long-term business model, many of us in the PR fraternity have been openly speculating as to where Twitter is planning to take its own rival social networking service.

However, now that the microblogging site has successfully completed the trial of its first […]

By |14th June 2012|Facebook, PR, Twitter|2 Comments

What Facebook advertising failures mean for PR

With barely hours to go before the much-hyped flotation of Facebook shares on the US stock market, yet another leading company has announced plans to stop advertising on the platform, reigniting the debate about what the future holds for the social network as an ongoing business concern.

US car manufacturing giant General Motors is the latest […]

By |17th May 2012|Facebook, PR|Comments Off on What Facebook advertising failures mean for PR

Every business needs a bit of Sherlock

If, like me, cold calling new business prospects strikes terror in your heart, then maybe we can both learn a thing or two from Sherlock.

The Sherlock in question is actually a fella called Mark Hessey from the Irongate Group.

I got an email from Mark one Friday afternoon that essentially asked if I was the Paul […]

By |9th May 2012|New business, PR|Comments Off on Every business needs a bit of Sherlock