910, 2012

TripAdvisor cheat trips up on fake hotel reviews

By |9th October 2012|PR, PR disaster|Comments Off on TripAdvisor cheat trips up on fake hotel reviews

Glowing reviews on TripAdvisor about your hotel, B&B or restaurant can do wonders for business.

But, as we’ve so often seen time and time again, if those reviews have been manufactured with the self-serving purpose of misleading potential customers then it could spell PR disaster for virtually any establishment that gets caught red-handed.

We always advise clients […]

710, 2012

Mars bar chippie no PR small fry

By |7th October 2012|PR|Comments Off on Mars bar chippie no PR small fry

We pretty well all know by now the enormous value that positive coverage in the national media can bring to practically any organisation.

So when you’re a small business, such as Carron Fish Bar in north-east Scotland, making the headlines just once in the national newspapers is a significant accomplishment, but making it twice is a […]

410, 2012

Tweet delete no PR saviour

By |4th October 2012|PR disaster, Social media, Twitter|Comments Off on Tweet delete no PR saviour

For those of you who think that Twitter’s message deletion facility is the perfect get-out-of-jail card against misguided Tweets that you post in haste then think again.

Once you’ve clicked on the ‘Send’ button and released your message into the public domain it could already be too late to remove it before someone retweets your post […]

2409, 2012

Use Twitter hashtags at your PR peril

By |24th September 2012|PR disaster, Social media, Twitter|Comments Off on Use Twitter hashtags at your PR peril

If you’ve ever considered making use of the Twitter hashtag as part of a social media campaign then you’d wise to consider the dangers of hashtag hijacking before putting your company reputation at the mercy of a cynical online community.

Sometimes it can almost seem that for every successful hashtag marketing endeavour there is another one […]

1809, 2012

New social media insurance highlights risks to reputation

By |18th September 2012|Facebook, LinkedIn, Smart marketing, Twitter|Comments Off on New social media insurance highlights risks to reputation

Imagine that someone hacked into your Facebook, LinkedIn or Twitter account and started posting malicious or derogatory comments using your personal or business profile.

Not only could the damage to your reputation be catastrophic, but you could also face a lengthy uphill battle to regain control of your account and bring legal action against the hackers […]

1209, 2012

Five simple steps to kick-start your PR career

By |12th September 2012|PR|Comments Off on Five simple steps to kick-start your PR career

A career in public relations is both an exciting and rewarding one. And, going by the number of times we get asked about how we first managed to get our feet through the door, it still remains a profession that many people yearn for.

So, with many of this year’s graduates still looking for meaningful full-time […]

3008, 2012

Farcical fresco restoration a PR masterpiece

By |30th August 2012|PR|Comments Off on Farcical fresco restoration a PR masterpiece

When a hilarious news story about a Spanish pensioner’s botched repair to a 19th century church fresco made international headlines, virtually everyone in the public relations community knew exactly what to expect in the following few days.

Last week, TV and newspaper correspondents from around the world descended on the small town of Borja in the […]

2208, 2012

Time your Tweets for top Twitter results

By |22nd August 2012|Facebook, Social media, Twitter|Comments Off on Time your Tweets for top Twitter results

Ever noticed how some of your Twitter messages generate lots of interest while others almost vanish into the ether with little apparent impact or response?

Well, according to URL redirection and social bookmarking service bitly, the timing of your Tweets may be a far more significant factor than you think.

The company, which provides the default link […]

1608, 2012

Twitter worth more than Olympic gold

By |16th August 2012|PR, Social media, Twitter|Comments Off on Twitter worth more than Olympic gold

Following Team GB’s astounding success at London 2012, you’d no doubt expect a long line of sponsors queuing up to sign lucrative contracts with our Olympic medal winners.

And you’d be right.

But if you thought that scale of success at the games was a measure of each Olympic athlete’s earning potential then you’d most definitely be […]

908, 2012

Phoney Facebook Likes undermine PR potential

By |9th August 2012|Facebook, PR, Social media, Twitter|Comments Off on Phoney Facebook Likes undermine PR potential

With a long list of successful Facebook and Twitter campaigns already behind us, social media activity has firmly established itself as part of the service that we offer many of our clients.

But, although we remain keen advocates of Facebook as a public relations tool, one aspect of the social networking site has recently given us […]

2507, 2012

If you’re gonna book it, don’t Thomas Cook it

By |25th July 2012|Crisis PR, PR, Social media|Comments Off on If you’re gonna book it, don’t Thomas Cook it

To many people outside our profession, practising PR is just a simple routine process of writing press releases, issuing company statements and making a few phone calls.

If only it were that simple.

Take, for example, the case of troubled holiday business Thomas Cook, which is currently in the throes of another major PR crisis after hundreds […]

2407, 2012

The misconceptions many people still have about PR

By |24th July 2012|PR|Comments Off on The misconceptions many people still have about PR

Although we’ve been plying our trade for more than 15 years now, it never ceases to amaze us just how many people have misconceptions about PR and how many clients still have misguided expectations of what we can and cannot do as a public relations agency.

Perhaps the most common misunderstanding that we find is that […]

1807, 2012

Five simple mistakes to avoid on Twitter

By |18th July 2012|PR, Twitter|Comments Off on Five simple mistakes to avoid on Twitter

Whenever a prospective client approaches us about our services, we always ask them whether they would like us to manage their Twitter account as part of a wider online PR campaign.

Yet you wouldn’t believe just how many times a new client will tell us that, having already tried the microblogging platform, they think that Twitter […]

1007, 2012

Subbuteo scores PR winner against Glasgow Rangers

By |10th July 2012|PR|Comments Off on Subbuteo scores PR winner against Glasgow Rangers

As the maker of a table-top football game from a bygone age, Subbuteo could hardly be described as a brand at the centre of media attention in recent years.

But when the opportunity finally came to get its name in the headlines once again, the once-popular children’s toy can only be congratulated by taking advantage of […]

407, 2012

Facebook tiger tug challenge a roaring PR success

By |4th July 2012|Facebook, PR, Social media, YouTube|Comments Off on Facebook tiger tug challenge a roaring PR success

If you’re a regular visitor to this blog then you’ll no doubt have noticed just how much we love talking about social media and just how much it has changed the way we practise PR.

But when you consider the stunning results that a well-executed social media campaign can achieve then it’s not particularly hard to […]