13th May 2019
I’m so impressed with a lady called Sally for turning a right royal cock-up into a PR triumph – simply by calling me to say sorry.
I know it’s a small thing but I was well hacked off when my contact details appeared in the CC line of a round robin email by Sally’s company wishing […]
When three high-street chains made national headlines for refusing to contribute towards a festive appeal to help pay for the Christmas lights in a small Dorset town, it was clear to anyone in public relations that not only was their Christmas spirit lacking but also their PR sensibilities.
According to reports, the local branches of WHSmith, […]
Some people would say you’d be mad to publish a calendar featuring 12 pictures of insane asylums scattered across the country.
But, as any PR practitioner will tell you, if you have a whacky product idea that has the potential to attract widespread media attention then the resulting publicity could be more than enough to make […]
Back in June, we told you the story about a hilarious tongue-in-cheek Craigslist ad that showed you just what you could achieve with a bit of PR imagination – even if you’re trying to sell something as lousy as a clapped-out, sickly teal-coloured Pontiac AM GT.
Yet in a grubby Amsterdam hostel, which has grabbed worldwide […]
When we hear someone describe a particular person as ‘attention seeking’ almost all of us would consider it as a rather negative personal trait.
But as people of PR persuasion, when we hear the same words used to describe some kind of brand or business then we usually consider it as a compliment and a mark […]
This is a guest blog by Joanna Roberts who attended a seminar I gave to undergraduates at Keele University about getting into marketing.
I find it ironic that I hope to find a job in the marketing
industry, yet I’m not brilliant when it comes to selling myself. So when I found out about an event being held at my […]
If there’s one way better than any other to get people to stand up and take notice of your marketing campaign then being controversial has to be the riskiest yet broadly most successful strategy of all.
And as far as US clothing manufacturer American Apparel is concerned this is clearly a risk well worth taking, for […]
This is a guest blog by Adwoa Brobbey who attended a seminar I gave to undergraduates at Keele University about getting into marketing.
One step forward…
As a marketing student and later, hopefully, a marketeer, anything that can help me gain knowledge and an edge in this exciting, competitive industry is always accelerating and walking to the presentation […]
You often hear people in the public relations profession say that PR is the best kind of advertising you can get.
But then again PR sceptics would argue that we would say that wouldn’t we.
Yet if you take a closer look at the latest newspaper headlines about a popular children’s snack, which is currently in the […]
Imagine my surprise when the CEO of Starbucks for the UK called me just 40 minutes after I emailed him to complain about a problem I’d had at one of its outlets.
I’ll admit it, I was a like a rabbit in the headlights as it was the last thing I expected when Kris Engskov called, introduced […]
Glowing reviews on TripAdvisor about your hotel, B&B or restaurant can do wonders for business.
But, as we’ve so often seen time and time again, if those reviews have been manufactured with the self-serving purpose of misleading potential customers then it could spell PR disaster for virtually any establishment that gets caught red-handed.
We always advise clients […]